Tile Africa recently hosted The Future of Design: Interiors at its Paarden Eiland location in Cape Town. The event brought together a group of interior designers to discuss where the industry is heading and what professionals need from suppliers.
The discussion focused on more than design trends. Designers also spoke about practical issues such as access to suitable products, reliable support and the importance of working with suppliers that understand the demands of a project from planning through to completion.
Designers often influence which materials and finishes are selected for a project. Building stronger relationships with these professionals can help the company become involved earlier, when specifications and product choices are still being decided.
Tile Africa is supporting this approach through its Commercial Studio at Paarden Eiland. The space is designed for interior designers and other professionals who need to review surfaces, finishes and other project options. The company also offers specification support for both residential and commercial work.
By providing a dedicated space and professional assistance, Tile Africa is aiming to make the selection process easier for designers. Instead of simply supplying products after a decision has been made, the company is seeking to play a larger role during the planning stage.
The event also gave Tile Africa a direct way to hear what designers expect from suppliers. This type of feedback can help the company understand where its current offering meets professional needs and where improvements may be required.
Norcros plc (LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for its UK, South African and selected export markets. The portfolio is characterised by strong individual brands, together providing product breadth and channel diversity from a strong supply chain base.
