Jaywing plc (LON:JWNG) Chairman Martin Boddy talks to DirectorsTalk about a call to government by Kate Burnett, the MD at DMA Talent, a marketing industry body, who called on the government to do more to support data-driven creative industries as part of the House of Lords Communications Committee’s ongoing enquiry into the advertising industry. Burnett highlighted a need to retain talent in the global industry in order to remain as a leader in the creative industries and called for investment in young people. Martin explains how this affects the company, shares his thoughts on the lack of industry experience and awareness in some universities and what Jaywing is doing to support this call.
Jaywing Plc is a major data science-led UK agency that is listed on the London Stock Exchange. The company employs over 650 specialists in the fields of marketing, customer management and credit and fraud risk regulation and management. 1 in 10 is a heavyweight data scientist. Jaywing is dedicated to its collaborative approach that brings hand-picked teams of specialists to each client challenge across a host of sectors to connect powerful ideas, rich data and new technologies.