East Imperial Plc
East Imperial PLC

East Imperial PLC share price, company news, analysis and interviews

East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.

East Imperial’s range utilises authentic African and Asian ingredients, a 1903 East African recipe, and a flavour-enhancing artisan cold filling small batch manufacturing process.

East Imperial
East Imperial

INSPIRED BY AN AUTHENTIC 1903 RECIPE

At East Imperial, tradition and quality are of the utmost importance. All of our products are made using only the purest ingredients sustainably sourced from Asia and Africa, the home of the original tonic water.

We believe the spirit should do the talking. Our traditional small-batch method of production ensures this is the case by enhancing the freshness and subtleties of any spirit’s botanicals.

By working with authentic ingredient suppliers and the very best global distillers and bartenders since our inception, we have created a range of ultra-premium mixers that stand out from the crowd of the overly sweet soft drinks on the market.

We only use all natural ingredients with no artificial flavours, sweeteners or preservatives. This practice provides the best tasting product with the added benefit of being good for you.

AUTHENTIC INGREDIENT SOURCING

The hand-picked cinchona that we use originates from the very same Java, Indonesia plantation that was used to supply the anti-malaria daily rations for the early pioneers and settlers in East Africa and East Asia in 1903. It takes seven years for our cinchona trees to grow, and the scraping, air drying, smoking and processing takes a further seventeen days. That’s what it takes to put the finest tonic water in your tumbler.

These are not soft drinks. We believe the spirit should do the talking. our traditional small-batch method of production ensures this is the case by enhancing the freshness and subtleties of any spirit’s botanicals. 

Our Mombasa Ginger Beer and Thai Dry Ginger Ale are based on the same philosophy as our tonic waters, using only all-natural ingredients with no artificial colours, flavours, sweeteners or preservatives. We also use a traditional brewing process that takes three days using the best gingers from both Kenya and Thailand. Tales of the original Mombasa Ginger Beer inspired our classic and time-honored ginger beer recipe. We sort to recreate what was in the tumblers of early settlers at the Muthaiga Country Club, Kenya, at the turn of last century. Less sugar compared to other ginger beers and dry ginger ales, both deliver an incredibly long-lasting ginger spice making it the perfect complement to spirits.

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East Imperial continues to expand with Tier 1 and Tier 2 account wins in 2024

East Imperial plc (LON:EISB), the global purveyor of super-premium beverages, has announced the continued success of winning Tier 1 and Tier 2 accounts in the first couple of months of 2024. Notable wins include new listings in the United States, Europe and New Zealand.

Highlights

●     The momentum of prestige listings in Tier 1 & Tier 2 outlets continues in 2024

●     Affirms the ability of the brand to resonate with the world’s leading hotels, restaurants and bars

â—Ź     Continued evidence of brand expansion both within and well beyond the home market of New Zealand

●     Evidence of new US sales team recruited in Q4 2023 starting to make strong headway in execution of the sales strategy.

United States

The Company has added numerous Tier 1 and Tier 2 luxury restaurants, bars and hotels in early 2024.

The US remains a strategically important territory for the Company as the competitor brands become increasingly commoditised in their search for growth. In contrast, the Company holds its strategic position as the only true super-premium option available for the more discerning clientele.

East Imperial now provides its full product range to the Très LA Group, a premium end catering and social events company that won the Best Overall Vendor and Catering Company of Los Angeles in 2019, 2020, 2022 and 2023. Also, in Los Angeles, the Company is pleased its drinks are now served at Si! Mon, a refined yet approachable dining experience in the centre of Venice Beach, Los Angeles.

Other recent wins in California include the prestigious and exclusive 23-bedroom Casa Laguna Hotel and Spa; The CS Hospitality Group, initially in two of their San Diego-based restaurants; The Rosemary & Pine restaurant in San Franciso and The Colorado Bar in Pasadena.

In Florida, the new East Imperial sales team have successfully placed the range at the Kayseya Centre, Miami, formerly known as the American Airlines Arena, home of NBA Champions, the Miami Heat. The arena has a capacity for 19,500 people, including 2,105 club seats, 80 luxury suites, and 76 private boxes. Additionally, the arena contains The Waterfront Theatre, the largest indoor theatre in Florida.

In addition to the Kayseya Centre, East Imperial’s products in Miami are now being served in new Tier 1 & Tier 2 accounts: Mayami, a premium and influential restaurant; The Mondrian Hotel; Mandarin Oriental Hotel, Conrad Hotel; and the Bayshore Club, located in the famous Coconut Grove, Miami.

The Company’s US sales team has confidence in closing many more deals with similar quality venues in the coming weeks and months and in other States such as Texas and Nevada, where agreements are in the final stages of negotiations. 

Europe

In Europe, further to the announcement on 3 January 2024 regarding IHG Hotels, the Company is delighted to expand its partnership with IHG Hotels, with the East Imperial brand range now being served at the illustrious 5-star Amstel Hotel in Amsterdam. The luxurious 55-bedroom hotel has a unique location on the Amstel and has welcomed guests since 1867. This is a significant milestone in expanding into Europe and evidences the Company’s ability to ‘land and expand’ its product range with large brands.

APAC

In addition to the recently announced partnership with Galaxy Entertainment Group (announced on 5 February 2024), one of Asia’s leading developers and operators of integrated entertainment and resort facilities, East Imperial continues to expand within New Zealand. Following the client win of the Pullman Hotel, Auckland (announced on 3 January 2024), the Company announces that the full product range will now be served in The Nightcar restaurant, Auckland. The Nightcar is an exciting, new, luxurious lounge bar and restaurant serving modern Chinese cuisine, blending influences from Beijing, London, Chicago, LA, and Amsterdam.

Anthony Burt, CEO & Executive Chairman of East Imperial plc, commented:

“East Imperial is on an exciting growth journey, with account wins across the globe since the start of 2024. East Imperial is a brand that can punch well above its weight with respect to the resources available to us relative to some of our peers. This shows the strength of the brand and its ability to resonate with those running high-end luxury businesses, where customers demand quality yet seek a sense of individuality. East Imperial’s ability to reach out and pick up these high-end client accounts makes me more confident than ever about our brand’s strength and growth strategy. I look forward to further updating the market as we record new business wins.”

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