# Zinc Media Group win two year deal worth £7.3 million

- Link: https://www.directorstalkinterviews.com/zinc-media-group-win-two-year-deal-worth-7.3-million/4121113141
- Published: 2023-04-03T07:33:58+01:00
- Author: Emily Johnson

**Zinc Media Group plc** (LON:ZIN), the award-winning television, brand and audio
production group, has announced that the Group has won its largest ever television
commission in a two year deal worth £7.3 million.

Channel 5 has commissioned Zinc’s popular factual television label Red Sauce to 
produce 136 hours of the hit show _Bargain Loving Brits_. This multi-series commission,
which will be broadcast in 2023 and 2024, is a material increase on Zinc’s previous
largest ever volume order of 54 episodes secured in September 2021 which was viewed
by a cumulative audience of over 22 million. £5m of the revenue is expected to be
recognised in 2023, with the remainder in 2024.

The two year deal comprises 120 hour-long episodes to be broadast during the daytime
and a further 16 hours for broadcast during peak time evenings. The highly rating
series will continue to be produced from the Group’s Manchester production base.

_Bargain Loving Brits_ (“BLB”) charts the lives of the Brits who have swapped life
in the UK for a new life in Spain. Covering a cross section of ex-pats, these new
series will continue to tell the stories of the much-loved characters from previous
BLB series.

Red Sauce is the home of factual entertainment within Zinc’s TV production powerhouse
of six television production companies. It is led by former Producer and Commissioning
Editor in BBC Factual, Tom Edwards, whose credits include, as Showrunner, _Mary 
Queen of Shops_ (Optomen for BBC Two), _The Undercover Princes_ (Objective North
for BBC Three and BBC One) and _Wife Swap_ (RDF for Channel 4). 

This contract follows a number of recent and notable new productions. Last week,
Zinc’s audio and podcasting business launched its first direct to market advertiser
funded podcast _Tony Robinson’s Cunningcast_, which went straight into the Apple
Top 20 podcast chart.  Earlier this year, the Group made global headlines with its
latest documentary, produced by Brook Lapping, _Putin vs The West_, which remains
one of the most watched programmes on BBC iPlayer. At the start of March, the Group
announced _Bowelbabe: in her own words_, which details the last extraordinary five
years of cancer campaigner Dame Deborah James’ life on film, which is due to be 
broadcast by the BBC later this year.

> **Mark Browning, Zinc Media Chief Executive Officer, commented**:
> “This commission represents another milestone for Zinc and is illustrative of 
> the momentum building inside this Group.  Not only is it our biggest ever commercial
> contract but it is an enormous creative and logistical effort. It is testament
> to Zinc’s market leading capabilities, creative firepower and technical infrastructure
> that we can support a commission of this volume, coming off the back of other 
> notable new commissions in 2023”.

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