# Zerify Inc growth strategy to create substantial value for its shareholders

- Link: https://www.directorstalkinterviews.com/zerify-inc-growth-strategy-to-create-substantial-value-for-its-shareholders/4121120831
- Published: 2023-05-30T13:44:06+01:00
- Author: Anthony Fox

**Zerify Inc.,** (OTC: ZRFY), the 22-year-old cybersecurity company focused on Secure
Video Conferencing & Endpoint GAP Security today and discussed its ambitious growth
strategy and commitment to creating substantial value for its shareholders.

With an unwavering focus on innovation, market expansion, and operational excellence,
Zerify aims to achieve sustainable double-digit revenue growth over the next five
years. The company plans to leverage its market-leading position, strong brand equity,
and newly developing distribution channel to capitalize on emerging opportunities
and enhance shareholder returns.

“As a company, we are driven by a bold vision to reshape secure video conferencing,
collaboration and endpoint security,” says Mark L. Kay, CEO of Zerify Inc. “We have
identified several key growth drivers, including product diversification, geographic
expansion, and strategic partnerships, which will fuel our future success.”

“In today’s rapidly evolving cybersecurity landscape, partnering with a robust network
of channel partners is essential for effectively reaching customers, expanding market
presence, and driving revenue growth,” says Kay. “When you look at the tech industry,
all the big-named companies i.e., Zoom, Cisco, Symantec, RSA, & IBM (to name just
a few), all grew through having a large channel of value-added resellers and our
strategy is to mimic what they have done.”

“In the last 60 days, Zerify has signed partnership agreements with both TD SYNNEX,
the global IT solutions aggregator and D2C (Direct-2-Channel). Collectively the 
two distributor channels contain more than 20,000+ resellers in the United States,
Canada and Japan,” says Kay. “By leveraging the strengths and capabilities of our
channel partners, Zerify aims to:

 * Enhance Market Reach: Channel partners serve as an extended sales force, enabling
   Zerify to access new markets, geographies, and customer segments. The diverse
   network of partners allows us to tap into previously untapped opportunities, 
   ensuring wider market penetration and increased brand visibility.
 * Provide Value-Added Solutions: Channel partners possess deep domain knowledge
   and understands the specific challenges faced by customers in different industries.
   This expertise enables them to provide value-added services, such as integration,
   customization, and ongoing support, which enhance the overall customer experience
   and drive long-term customer loyalty.
 * Accelerate Time-to-Market: Channel partners have established distribution channels,
   logistics, and relationships with key stakeholders, allowing for faster time-
   to-market compared to direct sales efforts. This agility ensures that our cybersecurity
   solutions are readily available to customers, enabling them to address their 
   security needs promptly and effectively.

“While having a strong distribution channel is key to long term success, so is innovation,”
says Kay. “That’s why last week we launched a new Zerify Meet platform, and everyone
that has seen it loves it. But innovation doesn’t stop there, we will also be signing
a strategic agreement to add Zerify Rooms to our Zerify Meet,” says Kay, “the current
market opportunity for AV style Rooms is in excess of $3.2B, and our goal is to 
have the industry’s most secure Room solution that we can push out through our growing
channel.”

“Additionally, we expect to be signing (and announcing) a major agreement in the
coming weeks that could put our Zerify Meet & Defender in the hands of potentially
one-million monthly paying customers throughout the US & Europe. Rollout would start
slowly during Q3 and will grow during Q4 of this year and take several years to 
reach its potential millions.”

“Since embarking on the rebranding journey, Zerify has undergone a comprehensive
transformation to better align its brand identity with its strategic vision and 
market positioning,” says Kay. “The new brand represents Zerify’s commitment to 
innovation, agility, and delivering cutting-edge collaboration and endpoint solutions
in the industry. Zerify remains confident in the trajectory it has set for delivering
shareholder value. The extended timelines have allowed for more thorough planning,
extensive market testing, and the implementation of feedback from key stakeholders.”

We would like to thank all of our shareholders for believing in our mission and 
sharing our passion to make the world a safer place.

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