# WPP Plc Wunderman acquires Gorilla Group in the US

- Link: https://www.directorstalkinterviews.com/wpp-plc-wunderman-acquires-gorilla-group-us/412756457
- Published: 2018-08-08T15:51:46+01:00
- Author: Charlotte Edwards

**[WPP Plc](https://www.directorstalkinterviews.com/ftse-company/wpp-plc/wpp.l)**(
LON:WPP) announced that its wholly owned global digital agency, Wunderman, is acquiring
Gorilla, Inc. an award-winning e-commerce specialist based in the U.S.

Gorilla Group’s revenues were US$40 million for the year ended December 31, 2017.
Clients include American Hotel Register Company, Gates Industrial Corporation and
protein bar manufacturer RXBAR. The agency employs about 370 employees and is based
in Chicago with offices in the US, Canada, Poland and Ukraine.

Gorilla Group works with enterprise B2B and direct-to-consumer brands across the
manufacturing, distribution, apparel, retail, health & beauty, food and beverage
sectors. With a strong history in strategy, experience design, technology enablement,
marketing, and managed services, Gorilla Group creates high-performing commerce 
solutions that enable clients to successfully evolve and compete in the digital 
economy.

Gorilla Group will become part of Wunderman’s growing global commerce offering, 
Wunderman Commerce. Wunderman Commerce builds enterprise-level retail and mobile
commerce solutions, in addition to helping brands develop Amazon marketing and e-
commerce strategies. Its end-to-end offerings include strategy, platform integration,
and customer experience across platforms including Adobe, IBM Watson Commerce, SAP
and Salesforce. Wunderman Commerce employs over 1,000 global e-commerce experts 
comprising strategists, technologists and creatives in addition to over 50 software
and technology partners. It brings together WPP’s leading commerce agencies – Salmon,
POSSIBLE Commerce, Marketplace Ignition and Fusepump – under the Wunderman brand.

Share on: