# WPP Plc – Ford announces decision on advertising review; WPP retains activation business

- Link: https://www.directorstalkinterviews.com/wpp-plc-ford-announces-decision-on-advertising-review-wpp-retains-activation-business/412759674
- Published: 2018-10-09T07:41:17+01:00
- Author: Charlotte Edwards

Over the past five months,** [WPP Plc](https://www.directorstalkinterviews.com/ftse-company/wpp-plc/wpp.l)**(
LON:WPP) has been working with Ford Motor Company on its future marketing and advertising
relationships. At the conclusion of the review, WPP will be responsible for activating
the Ford brand through key channels and regions, through its global Ford agency 
GTB as well as other WPP agencies, while Ford has appointed another agency as its
lead creative agency.

WPP agencies will continue to handle activation, including media planning and buying,
digital and production. These responsibilities also include Tier Two advertising
work in the U.S., the China advertising operations with its joint venture partner,
all Lincoln advertising, and all the Ford public relations business.

WPP will work closely with Ford on the shape of its future relationship and the 
impact on its people.

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