# Watches of Switzerland reports strong trading and growth across key markets

- Link: https://www.directorstalkinterviews.com/watches-of-switzerland-reports-strong-trading-and-growth-across-key-markets/4121214715
- Published: 2025-09-03T07:07:00+01:00
- Author: Amilia Stone

**Watches of Switzerland Group Plc **(LON:WOSG) has announced its AGM Trading Update

_Performance in line with expectations_

**Business performance**

We are pleased with our performance in the 18 weeks to 31 August 2025 and are on
track to deliver a good H1 FY26 in line with our expectations. We have seen consistently
strong trading throughout the period, particularly in the US despite the announcement
of increased tariffs on Swiss imports. The stability we saw in the UK luxury watch
and jewellery markets during H2 FY25 has continued, and we have delivered good year
on year growth. Registration of Interest lists continue to grow in both markets.

We are delighted with the success of the flagship Rolex Boutique on Old Bond Street,
London, which is exceeding our expectations. The response from clients has been 
excellent and traffic levels and conversion rates are very good. The Rolex Certified
Pre-Owned salon on the lower ground floor is fast becoming the destination for Rolex
aficionados.

Ecommerce sales have also shown good growth, particularly in the US following the
upgrade of our Watches of Switzerland ecommerce site.

The Group’s well-established Certified Pre-Owned business is growing well in both
markets, and we see significant opportunity for growth in this dynamic category.

Following the acquisition in May 2024, Roberto Coin Inc. is performing strongly.
We plan to grow and develop the Roberto Coin brand and have launched an impactful
advertising campaign featuring Dakota Johnson as global brand ambassador. Elevation
and brand expansion within our own showrooms is proving very successful. We continue
to develop and refine the offering and there are opportunities to extend this to
our retail partners. We have also signed leases for three mono-brand boutiques and
the construction of newly designed boutiques in Miami, New York and Las Vegas is
underway; these boutiques will open in Q3 FY26.

**FY26 showroom projects and investments**

We made continued progress with our showroom development programme, including the
refurbishment of Northern Goldsmiths, Newcastle, which has been retailing Rolex 
since 1919, and opening of the Audemars Piguet AP House, Manchester, operating as
a joint venture. The new Mappin & Webb Luxury Jewellery Boutique, Manchester is 
now complete and opens on 4 September 2025. This jewellery boutique has geographical
exclusivity for several luxury jewellery brands, including our first De Beers mono-
brand boutique. The relocated Mayors Lenox, Atlanta also opened in August 2025. 
Our Q4 FY25 openings of Mayors Jacksonville, Florida and Watches of Switzerland 
Plano (our first showroom in Texas) have got off to an encouraging start.

Across our Rolex international network, we have a number of other exciting projects
completing in the financial year including the new Watches of Switzerland Southdale,
Minneapolis and the relocation of Mayors University Town Center Sarasota, Florida.
In the UK, we will complete the Mappin & Webb Birmingham conversion, relocation 
of Goldsmiths Merry Hill, Birmingham and expansion of Goldsmiths Oxford.

**Outlook**

Performance in both markets is encouraging and in line with FY26 guidance provided
in July 2025. We do not anticipate any material impact from the US tariffs in H1
FY26 as brand partners have increased inventories as shown by Swiss Watch Exports
in July 2025 (+45% vs prior year). We will provide a further update as to any potential
impact on FY26 guidance, if any, once more information is available.

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