# Warpaint London acquires Barry M Brand and issues FY25 trading update

- Link: https://www.directorstalkinterviews.com/warpaint-london-acquires-barry-m-brand-and-issues-fy25-trading-update/4121238769
- Published: 2026-02-09T07:14:32+00:00
- Author: Amilia Stone

**Warpaint London plc** (LON:W7L; OTCQX: WPNTF), the specialist supplier of colour
cosmetics and owner of the W7, Technic, Skin & Tan, Super Facialist, Dirty Works
and Fish Soho brands, has announced the acquisition of the Barry M brand, along 
with providing a trading update for the year ended 31 December 2025.

**Acquisition of the Barry M brand**

The Group is pleased to announce, subject to court approval expected later today,
the acquisition of the Barry M brand, including its IP, stock and order book, but
excluding the manufacturing capabilities and any liabilities, out of administration,
for a cash consideration of £1.4 million.

Barry M is a well-established value cosmetics brand, trading in a similar market
segment to Warpaint’s cosmetics brands. It also has significant retail distribution
channels with one metre plus stands in more than 1,300 stores, including Superdrug(
650), Boots (420), Sainsbury’s (120), Tesco (50) and Priceline Australia (90), as
well as trading direct to consumers online. Barry M had approximately £15 million
of revenue in the year ended 28 February 2025. The acquisition is being financed
from Warpaint’s existing cash resources. The Group has a strong balance sheet with
cash balances of £18 million as at 31 January 2026 (31 January 2025: £9 million).

**FY25 Trading Update**

Warpaint’s revenue for FY25 is expected to be approximately £105 million (2024: 
£102 million), at an improved gross margin, including a contribution of £12 million
from Brand Architekts. The Group successfully delivered its expected strong second
half rollout programme into new retail outlets, including with Superdrug, Tesco,
Boots, Tigota, Etos and CVS. However, as outlined in the Company’s interim results
announced on 10 September 2025 revenue was negatively impacted by the closure of
Bodycare (-£3 million), a significant customer to Technic, the challenging consumer
and customer environment (-£4 million), and business lost as a result of US tariff
uncertainty earlier in the year leading to stalled momentum in the US (-£2 million).

Group Adjusted EBITDA* for FY25 is expected to be approximately £22 million (2024:
£25 million), impacted by the factors outlined above. The Brand Architekt business
generated a positive Adjusted EBITDA* contribution of £0.8 million in FY25 (2024:
approximate £1 million loss), having been successfully integrated into the Group
since its acquisition in February 2025, enabling improved sourcing of product and
delivering the expected year one synergies.

The Company expects to release its results for the year ended 31 December 2025 in
late April 2026.

> **Commenting, Sam Bazini, Chief Executive Officer of Warpaint London, said:** “
> Looking ahead to the new year, we expect to see a return to organic growth across
> the Group and also expect to be able to update the market on further significant
> new customer roll outs with our full year results in April. In addition, we are
> delighted to announce today the acquisition of the Barry M brand, which is expected
> to accelerate our penetration into key UK retail channels.
> “Despite the 2025 results being heavily impacted by the very challenging macroeconomic
> environment seen during the year, we were pleased with the progress made in many
> areas of the Group. In particular with the Brand Architekts business, which delivered
> a profit in year one and we look forward to developing the further opportunities
> we see for this business. Across the Group, we remain very well positioned for
> the future, with a focus on achieving additional improvements in margins and further
> roll-outs to new retail outlets.”

Note: All figures used in this announcement, other than those in respect of the 
financial year ended 31 December 2024, remain subject to audit.

_* Adjusted for foreign exchange movements, share-based payments and acquisition-
related expenses._

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