# Victoria Plc appoints Alec Pratt as Chief Financial Officer Designate

- Link: https://www.directorstalkinterviews.com/victoria-plc-appoints-alec-pratt-as-chief-financial-officer-designate/4121188634
- Published: 2025-03-17T07:20:16+00:00
- Author: Amilia Stone

**Victoria Plc** (LON:VCP), the international designer, manufacturer and distributor
of innovative flooring, has announced the planned appointment of Alec Pratt to the
Group board as Chief Financial Officer Designate, who will replace Brian Morgan 
after three years’ service as Victoria’s Chief Financial Officer in June.

Alec will join VCP as an executive director with Brian remaining in his role as 
CFO until late-June to ensure a smooth transition. Thereafter Brian has agreed to
continue to be available as needed to assist Victoria for up to three months.

Alec joins from Deutsche Bank where he was most recently Co-head of EMEA Financial
Sponsor M&A. He is an experienced senior finance leader having spent 16 years in
investment banking. Throughout this time, he has advised many listed and private
companies on significant M&A transactions, executed equity and debt raises of various
types, and built teams and businesses within banks. Previously he spent four years
at Numis growing their UK public M&A business, and 11 years at J.P. Morgan where
he was an Industrials coverage banker focusing on the built environment. Over his
career he has advised numerous UK listed building materials manufacturers and distributors
at every stage of the business cycle.

> **Geoff Wilding, Chairman, commented:**
> “_Brian has made a valuable contribution to Victoria’s long history by helping
> to integrate the Group’s largest acquisition whilst transforming the finance function
> across the group and head office. With the negotiated refinancing of VCP’s debt
> now well advanced, Brian decided to seek a role outside Victoria and the Board
> would like to thank him for his time at the company._
> _On behalf of the Board and all at Victoria, we are delighted to welcome Alec 
> as our CFO-Designate. Alec adds to the strong bench of management talent carefully
> built at Victoria over the last 12 years. He is uniquely qualified to take on 
> this role and his considerable finance and capital markets experience will be 
> extremely beneficial for Victoria’s continued growth and we look forward to updating
> shareholders on our progress._“

> **Alec Pratt, CFO-Designate said**
> _“I am pleased to be joining the ambitious team at Victoria plc as they continue
> to build a diversified international flooring business. Victoria’s leading brands
> and differentiated service offering provide a compelling customer proposition 
> that has delivered strong returns through-the-cycle. I am excited to be joining
> the business at this time to drive operating and capital efficiency to provide
> a strong platform for the company’s next phase of growth.”_

**Disclosures in accordance with the AIM Rules**

Alexander (Alec) Robert Gammack Pratt, aged 39, is, or has been, a director of the
following companies during the past five years: BAG and Schulze Limited, and Gammack
Land Limited.

Mr Pratt owns no shares in Victoria.

Share on: