# Toople Plc Business telephony service a great cash generative product

- Link: https://www.directorstalkinterviews.com/toople-plc-business-telephony-service-great-cash-generative-product/412722095
- Published: 2017-01-24T08:47:58+00:00
- Author: Giles Arbor

**Toople Plc** ([LON:TOOP](https://www.directorstalkinterviews.com/company/toople-plc/toop.l))
Chief Executive Officer Andy Hollingworth talks to DirectorsTalk about the launch
of its new cloud business telephony service. Andy explains what it is and how companies
will benefit from it and why this product will be good for business.

 

Toople PLC provides a range of telecoms services primarily targeted at the UK SME
market. Its services offered include business broadband, fibre, EFM and Ethernet
data services, business mobile phones, cloud PBX and SIP Trunking and traditional
services (calls and lines) all of which are delivered and managed through Merlin,
the Group’s proprietary software platform that delivers automation for the services
provided. The Directors believe, the Group’s key differentiator, compared to its
competitors, is the Group’s proprietary software platform, Merlin. Merlin allows
potential customers to build a bespoke package online, tailored to each customer’s
particular requirements accompanied by an instant, accurate online quote and the
ability to purchase the services online. Merlin connects via application program
interfaces (“API’s”) to identify the best available service for each customer. Merlin
also delivers cross-device functionality, allowing customers to share bundled packages
and minutes across devices and employees and captures these arrangements in straight-
forward billing. Merlin is fully operational and has been successfully implemented
across the Group’s existing customer base.

 

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