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Interview: Q and A with Ian Strafford-Taylor Chief Executive Officer of FairFX plc (LSE:FFX)

Company Interviews

FairFX plc (LSE:FFX) Chief Executive Officer Ian Strafford-Taylor caught up with DirectorsTalk for an exclusive interview to discuss their new sponsorship deal with Sky   Q1: You’ve announced quite a big deal in terms of sponsorship, could you give us an explanation of what was in your mind behind that? A1: Doing Formula 1 with Sky, who have a dedicated channel to Formula 1 so we’re effectively sponsoring that, gives us a very good cut across the demographic that is typical of our kind of customer so we’re going to get a lot of slots there, there’s about 4,000 programmes in the time period we’re talking about. We’re at the beginning and end of each programme and in the ad breaks in between so it’s an extreme amount of exposure and Sky will promote us on other channels so not just on the Formula 1 channel itself and on Sky Go and on their website and on their app so it’s an amazing piece of coverage for us. Against all of

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