# Strix Group launch HaloPure technology water purification in the People’s Republic of China

- Link: https://www.directorstalkinterviews.com/strix-group-launch-halopure-technology-water-purification-in-the-peoples-republic-of-china/412855387
- Published: 2020-09-02T07:12:19+01:00
- Author: Giles Arbor

**[Strix Group plc](https://www.directorstalkinterviews.com/company/strix-group-plc/ketl.l)**(
LON:KETL), the global leader in the design, manufacture and supply of kettle safety
controls and other complementary water temperature management components, is pleased
to announce the launch of its HaloPure technology water purification and disinfection
solution within the livestock farming industry in the People’s Republic of China.

The HaloPure technology, acquired from HaloSource in March 2019, has a unique ability
to not only treat raw incoming water, but also maintain an ongoing sanitised environment
throughout the water line, which is a perfect application for industries reliant
on long distance water lines with significant bacteria contamination such as livestock
farming.  In the PRC alone, over 15 billion poultry and pigs are farmed annually.
The total addressable market is estimated at RMB 5 billion, with Strix focusing 
on the higher end, automated farms worth approximately RMB500 million which have
been growing rapidly.

The HaloPure filtration contains a porous, highly cross-linked polymeric brominated
resin with a high surface area which firstly eliminates any microorganisms in the
water and then releases hypobromous acid to maintain ongoing microbial control which,
in turn, prevents pathogenic microorganisms from reproducing. Current alternative
solutions within livestock farming rely on an ultra-filtration membrane technology
which provides single use filtration but no ongoing measure to control water microbial
build up.

Strix has been conducting live testing in the PRC for the past 12 months, with system
enhancement and performance improvements due to be completed in Q4 2020.  The Board
is encouraged by these results and full commercial roll-out is anticipated in Q4
of this year.

The HaloPure technology, is being developed in a number of their new applications.
Not only was Strix able to use this technology during the COVID-19 pandemic as a
disinfecting mist, killing any viruses or bacteria on the clothes of employees entering
its factories, but this technology has also been identified for use in numerous 
other healthcare and dentistry applications. Strix has recently appointed one of
the leading medical product manufacturers in the PRC as an exclusive distributor
within the dentistry market in the PRC and trials are currently being undertaken
in selected hospitals.

> **Mark Bartlett, CEO of Strix Group, commented**, “The Board is delighted with
> the progress of the HaloPure technology following the successful integration of
> HaloSource assets into Strix which it purchased in March 2019.  The technology
> played a key role for the Company’s business during the height of the pandemic
> and now it is being adopted in numerous industries that require a water purification
> and disinfection solution. It offers a unique, real time solution of safe and 
> effective disinfection of water to many industries. The livestock farming industry
> in the PRC is clearly a considerable market opportunity in addition to the healthcare
> and dentistry industries. The technology is well positioned to respond to an anticipated
> policy in the PRC which will require regulated water for use in all livestock 
> farms, hospitals and clinics.
> “Following the strategic expansion into new markets, Strix continues to focus 
> its business beyond kettle controls and capturing the medium-term opportunities
> by entering into commercial agreements which will drive future profitability. 
> We look forward to updating the market on the development of this technology as
> well as other new products in the coming months.”

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