# Stone range broadens Fibo’s design proposition

- Link: https://www.directorstalkinterviews.com/stone-range-broadens-fibo-s-design-proposition/4121249852
- Published: 2026-04-24T12:53:00+01:00
- Author: Amilia Stone

Fibo has introduced its Stone Collection as a broader design platform that builds
on the company’s earlier Marble collection and brings a wider set of natural-surface
aesthetics under one heading.

The new collection groups together marble, onyx, granite and other stone-effect 
designs in a single range intended to support bathrooms, kitchens and wider interior
applications. That suggests a more deliberate effort to present the company’s portfolio
in a way that aligns with how customers and specifiers make choices in practice.
A clearer product structure can reduce friction in the buying process, improve cross-
selling opportunities across different settings and give the business more scope
to respond to design shifts without having to reposition individual products from
scratch.

Fibo frames the move as an evolution from a marble-led category into a broader material
story. Marble remains part of the range, but no longer defines it. The company is
also transferring two established designs, Grey Stone and Beige Stone, into the 
Stone Collection from other collections. This indicates that the revised structure
is about consolidating proven sellers in a framework that may be easier for customers
to navigate.

In design terms, the collection is presented as calm, versatile and contemporary,
with influence drawn from Scandinavian interiors and modern architecture. The emphasis
is on natural colour palettes, a mix of finishes from soft matt to polished looks,
and designs that can work either as focal points or as more restrained background
surfaces. Commercially, that versatility is important. Products that can serve multiple
aesthetic roles and multiple room types may support broader specification potential,
which in turn can strengthen the usefulness of the range across different customer
segments.

_**[Norcros plc](https://www.directorstalkinterviews.com/company/norcros-plc/nxr.l)**(
LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for 
its UK, South African and selected export markets. The portfolio is characterised
by strong individual brands, together providing product breadth and channel diversity
from a strong supply chain base._

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