# Smurfit Kappa Group PLC  re Digitalisation of corrugated industry

- Link: https://www.directorstalkinterviews.com/smurfit-kappa-group-plc-re-digitalisation-corrugated-industry/412754785
- Published: 2018-07-17T07:38:18+01:00
- Author: Charlotte Edwards

**[Smurfit Kappa Group PLC](https://www.directorstalkinterviews.com/ftse-company/smurfit-kappa-group/skg.l)**(
LON:SKG) is continuing to bring digital innovation to the corrugated industry by
developing a range of multi-purpose paper that will be suitable for both digital
and flexographic printers.

The advancements in digital printing, including customised graphic design, have 
delivered a range of benefits to customers including greater flexibility and an 
uplift in sales.

As the provider of a broad portfolio of paper-based packaging products, Smurfit 
Kappa is capitalising on its expertise and experience to develop a unique and sustainable
solution for all printing technologies.

For customers to fully avail of the potential that digital print holds for both 
packaging and Point of Sale displays, the printer should work hand-in-hand with 
the packaging material. This is why Smurfit Kappa made the decision to develop a
new range of paper that can maximise the capabilities of digital print.

The new paper will open up a world of new possibilities for the packaging industry.
While one of the properties of the new range being worked on currently is that it
will be suitable for both UV and water-based digital print, it will also be compatible
with traditional flexographic printers, providing more choice for customers.

Today’s consumers want both quality and customised print and Smurfit Kappa’s ShelfSmart
technology has proven that well-designed, customised graphic design boosts sales
across all sales channels.

> **Speaking about the new paper, Lars Henriksson, VP Product Development, Smurfit
> Kappa Paper Division said:** “To offer our customers the right graphic design 
> with the right flexibility and quality, Smurfit Kappa has embraced digital printing.
> “This new range of paper has performed very well in our beta programme tests and
> looks very promising. It will be another step forward on our journey towards digitalising
> the paper-based packaging industry.”
> The launch of the new paper is planned for later this year and follows on from
> Smurfit Kappa’s investment in state-of-the-art printing machines.

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