# Silverbullet completes integration of 4D AI targeting into global DSP

- Link: https://www.directorstalkinterviews.com/silverbullet-completes-integration-of-4d-ai-targeting-into-global-dsp/4121182802
- Published: 2025-01-08T07:18:52+00:00
- Author: Amilia Stone

**Silver Bullet Data Services Group PLC** (LON:SBDS), Silverbullet, a provider of
AI driven digital transformation services and products, is pleased to announce that
it has completed the roll-out and integration of its 4D AI Advanced Contextual pre-
bid targeting capabilities into a leading global demand-side platform (DSP).

The DSP, which empowers advertising buyers through a self-service, cloud-based platform,
is owned by a Nasdaq listed global technology company with annual revenue of approximately
$2 billion. From video to display, mobile, and connected TV, it enables advertisers
to manage and optimise digital campaigns across a variety of formats and devices
and has been a significant driver in the shift towards programmatic advertising,
where ads are bought and sold in real time using automated processes rather than
through traditional manual negotiations.

Global programmatic advertising market is projected to grow at a compound annual
growth rate (CAGR) of 22.8% from 2024 to 2030*, with the contextual advertising 
market expected to reach $468.17 billion by 2030*, and this integration feeds into
that marketplace addressing the escalating demand for privacy-first, AI-driven solutions
in an era where cookies and third-party data signals are diminishing.

4D AI data will be made available within the partner DSP as simple to use unique
contextual segments (clusters of similar consumers) to allow programmatic buyers
to tap into its proprietary AI computer-vision based video classification and advanced
AI semantic display classification to accurately deliver advertisements in the most
relevant context across premium Connected TV (CTV), Online Video (OLV) and Display
inventory. 4D AI will receive a percentage of revenue in respect of every advertiser
dollar spent using its unique segments. Additionally, these pre-bid targeting segments
are seamlessly integrated with the **4D** **AI Insights Platform****,** providing
advertisers with actionable insights, optimisations and measurement to enhance campaign
performance during and post the advertising campaign.

This milestone underscores 4D AI’s commitment to delivering cutting-edge solutions
that help advertisers achieve greater precision, efficiency, and success in their
digital campaigns. The partnership demonstrates strong demand for 4D AI’s data and
will ensure seamless integration for customers. This development marks a major step
toward positioning 4D AI as a more relevant player and an established part of the
advertising ecosystem.

> **Ian James, Silver Bullet Data Services Group Chief Executive, commented**:
> _“Integrating our 4D AI Advanced Contextual pre-bid targeting into a leading global
> demand-side_ _platform is the culmination of three years hard work, marking a 
> significant milestone for our business and underscoring the strength of our product
> offerings. This collaboration enables advertisers to leverage our proprietary 
> AI-driven solutions, enhancing precision in ad placements across premium channels
> like Connected TV, Online Video and Display inventory. By simplifying the buying
> process, we will further empower our clients to navigate the evolving digital 
> landscape effectively, unlocking substantial opportunities in a future dominated
> by AI driven privacy-first solutions.”_

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