# Silver Bullet Data Services joint venture with Making Science

- Link: https://www.directorstalkinterviews.com/silver-bullet-data-services-joint-venture-with-making-science/4121064299
- Published: 2022-05-12T07:35:22+01:00
- Author: Giles

**Silver Bullet Data Services Group plc** (LON: SBDS), a provider of digital transformation
services and products, is pleased to announce that it has entered into a Joint Venture
Agreement with **Making Science Group, S.A.** (BME:MAKS) which will see the two 
companies combining their respective products, services, and talent to deliver solutions
for the privacy-first, post-cookie era.

Making Science is an international digital acceleration company with presence in
13 global markets: Spain, Portugal, Mexico, Colombia, France, Italy, Germany, the
UK, Ireland, Sweden, Denmark, Georgia, and the US. In 2021, the Company achieved
revenue of over €100 million in its core digital business with a growth of 76% over
2020. Making Science has 777 global clients and supports its clients in digital 
advertising, data analytics, e-commerce, and cloud-based solutions, whilst also 
acting as a Google Marketing Platform Reselling Partner.

The Agreement will expand the services and products of both companies, from first
party data strategy design and deployment, technical implementations and integration
across AdTech and MarTech platforms, data and analytics, and post-cookie solutions.
It will lead to an attractive Google offering, including expert knowledge and the
opportunity of being a Google Marketing Platform Reselling Partner. In addition,
it will offer advanced 4D contextual video solutions across YouTube, as well as 
leverage established partnerships with Salesforce Marketing Cloud and leading CDPs
such as Treasure Data, a Softbank-owned platform.

Silverbullet’s 4D platform seeks to enable brands to reach their customers in the
right place, time and moment, while keeping their brand safe and suitable. 4D’s 
advanced computer vision video solution enables the identification of objects, logos
and potentially unsuitable content within video media, allowing for sophisticated
targeting across all addressable channels.

**José Antonio Martínez Aguilar,** **Chief Executive Officer** **and founder of 
Making Science, commented:**

** **_“We are always looking to increase our capabilities for our clients, and the
joint venture with Silverbullet does just that. The expanded talent and product 
pool accessed by the partnership harnesses not only Silverbullet’s reach across 
the US, UK, Northern Europe, Southern Europe, and Australia, but Making Science’s
significant ‘offshore’ capabilities as well. This will give our clients and partners
the opportunity to expand the scale and scope of their work as we head towards a
cookieless future.”_

**Ian James, Chief Executive Officer of Silverbullet Data Services, commented:**

_“The joint venture with Making Science could not be better timed. As Google has
confirmed the deprecation of the third-party cookie, our clients are seeking new
improved solutions for the privacy-first era. Making Science’s deep relationship
with Google, extensive talent base, and impressive client relationships blend perfectly
with Silverbullet’s proprietary 4D product, extensive first-party data skillset,
and global client footprint. We believe this will create significant value for both
our combined clients and shareholders.”_

Silverbullet’s proprietary 4D advertising solution is designed to help advertisers
target consumers in a “post cookie world”. The product is a natural extension to
its existing services business which already serves a blue-chip client base such
as Heineken, Channel 4, Amazon, ITV and Jägermeister amongst many others.

The removal of third-party cookies has already been implemented by web browsers 
such as Firefox and Safari, with Google expected to phase out the use of cookies
in 2022. 

Headquartered in London, the Group employs 66 employees across five regions across
the globe, including, the UK, Italy, Germany, Australia and the US. The Group continues
to look at other opportunities for expansion worldwide.

The Company has an established and growing services business with significant accumulated
industry experience and a proven track record of delivering strategic projects and
activation services to its clients.

The majority of the Board have held senior positions at global software companies
and have significant industry experience across data engineering, SAAS product development
and marketing.

The Group has close technical and commercial partnerships with Salesforce, Oracle
and Adobe, all of which have existing sales channels and are already delivering 
to clients.

The Group has established a joint venture and strategic partnership with Local Planet,
a scaled network of over 60 agencies across the globe which transact, in aggregate,
over US$16 billion of media buying on behalf of their clients. The Local Planet 
joint venture, established in December 2020, which has already generated material
services revenues for the Group, presents a significant opportunity to provide further
data services and the 4D product to the Local Planet agency network.

Share on: