# Sativa Group CEO Interview: How distributor alignments are now paying off

- Link: https://www.directorstalkinterviews.com/sativa-group-ceo-interview-how-distributor-alignments-are-now-paying-off/412806102
- Published: 2020-02-21T07:24:43+00:00
- Author: Giles Arbor

**Sativa Group plc** ([NEX:SATI](https://www.directorstalkinterviews.com/company/goodbody-health/gdby.cn))
CEO Henry Lees-Buckley chats with DirectorsTalk about GoodBody Botanicals being 
awarded the WH Smith travel business. Henry explains why this is exciting for the
company, how its alignment with distributors is paying off, why customers selecting
GoodBody Botanicals over the competition, new regulation and how this effects Sativa
and what is next for the company.

Sativa Group subsidiary, Goodbody Botanicals, secured the CBD product listing agreement
with WH Smith Travel Ltd which operates more than 550 UK convenience retail outlets
with a concentration on travel hubs including airports, train stations, service 
stations and hospitals. WHS Travel will stock Goodbody Botanical’s products in circa
100 of their highest footfall UK stores.

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