# React Group Plc Strategic Aquaflow Deal Powers Profit Surge Amid Market Turbulence (Video)

- Link: https://www.directorstalkinterviews.com/react-group-plc-strategic-aquaflow-deal-powers-profit-surge-amid-market-turbulence-video/4121198871
- Published: 2025-05-28T07:53:14+01:00
- Author: Ethan Davis

**React Group Plc** (LON:REAT) has posted an impressive 35% jump in gross profit
despite tough trading conditions, and Chairman Mark Braund explains how a sharp 
acquisition strategy and customer-first mindset have kept the company in growth 
mode. In this interview, Braund outlines why the integration of 24 Hour Aquaflow
is already unlocking major cross-selling wins, how React is helping clients cut 
costs without losing service quality, and why its recurring revenue engine is a 
powerful shield against market headwinds.

React Group Plc is a UK-based specialist cleaning and facilities management services
provider. It operates through four divisions: React Specialist Cleaning, Fidelis
soft FM services, LaddersFree window cleaning, and the newly acquired 24 Hour Aquaflow
commercial drainage business.

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