# Prioritised mobile data hints at a two tier connectivity model

- Link: https://www.directorstalkinterviews.com/prioritised-mobile-data-hints-at-a-two-tier-connectivity-model/4121233797
- Published: 2026-01-07T11:45:00+00:00
- Author: Amilia Stone

In Australia, a leading operator has introduced prioritised connectivity, giving
higher-tier customers faster speeds during peak times. This is a shift in how bandwidth
is allocated when demand outpaces supply, and it signals a broader change in how
mobile services are packaged, priced and perceived.

For years, mobile plans have been defined by data allowances, with pricing tied 
to gigabytes consumed. But as networks become more congested and usage patterns 
evolve, this model has begun to show its limits. Rather than selling more of the
same, operators are now looking to sell better, and that means positioning premium
plans around consistency, responsiveness and reliability when it matters most. During
congestion, customers on higher-priced plans move to the front of the queue. Those
on entry-level plans are still connected, but with lower priority.

This model introduces a clear path to pricing differentiation without expanding 
infrastructure. It allows operators to drive higher average revenue per user by 
offering something many customers already value. It also reduces reliance on heavy-
handed throttling or arbitrary speed caps. Instead, it uses software-defined policies
to allocate network resources dynamically, based on service level.

_**[Cerillion plc](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)**(
[LON:CER](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)) 
is a leading provider of billing, charging and customer management systems with 
more than 20 years’ experience delivering its solutions across a broad range of 
industries including the telecommunications, finance, utilities and transportation
sectors._

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