# Non-Standard Finance Trading update: Understand the accounting (Interview)

- Link: https://www.directorstalkinterviews.com/non-standard-finance-trading-update-understand-the-accounting-2/412800254
- Published: 2019-12-09T08:21:09+00:00
- Author: Giles Arbor

**Non-Standard Finance** (LON: NSF) is the topic of conversation when Hardman & 
Co Analyst Mark Thomas joins DirectorsTalk. Mark explains why NSF has had a severe
share price reaction to the recent trading update, talks us through the softer trading,
assumption change and why it had slowed growth assumptions.

Listed on the Main Market of the London Stock Exchange Non-Standard Finance are 
now a leading lender in each of its chosen sub-segments: branch-based lending, guarantor
loans and home credit.

In branch-based lending and home credit we aim to meet all our customers face-to-
face before we lend to them. We believe that this tried-and-tested approach is what
separates us from many of our peers and enables us to lend to consumers that many
other institutions either cannot or will not.

In Guarantor loans, the presence of a prime, or near-prime guarantor means that 
we can operate a purely remote model although we still provide a very personalised
service to both borrower and guarantor by phone and online.

Understanding our customers’ financial and personal circumstances, including their
income and expenditure, is key. We also look to identify those that might be vulnerable
so we can take this into account. This process allows us to lend and collect responsibly,
whilst also respecting and valuing our customers, ensuring that good customer outcomes
are our number one priority.

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