# MySale Group PLC Deliver another set of record results - Link: https://www.directorstalkinterviews.com/mysale-group-plc-deliver-another-set-of-record-results/412759655 - Published: 2018-10-09T07:12:38+01:00 - Author: Giles Arbor **MySale Group plc** (LON:MYSL), the leading international online retailer, has today announced its audited preliminary results for the year to 30 June 2018. | Year to 30 June (A$ million) | FY18 | | FY17 | | change | | | | | | | | | Revenue | 292.2 | | 268.4 | | +9% | | Gross Profit | 85.7 | | 76.0 | | +13% | | Gross Margin | 29.3% | | 28.3% | | +100 bp | | Underlying^(1) EBITDA | 11.8 | | 8.7 | | +36% | | Underlying profit before tax | 4.9 | | 3.3 | | +50% | | Reported loss before tax | (1.7) | | (1.6) | | -9% | | Underlying basic earnings per share (cents) | 4.3 | | 2.5 | | +70% | **Strategic and Operational highlights** ·      Active customer base increased 9% to 1.0 million ·      Continued focus on activating customers with higher lifetime-value ·      Strategic plan to increase own-buy inventory delivered at 23% of online revenue ·      Gross margins increased by 100bps ·      Further brand partnerships result in over 1.2 million SKUs^(2) online ·      Endless Aisle, including our full-price offer, continues to grow ·      Key online customer metrics improved    _  average order value increased 5% to A$91    _ order frequency per customer increased 4% to 3.5x per annum    _ items per basket increased 4% to 3.4 items ·      Product returns rate remains at industry-leading level of just 5% **Technology highlights** ·      Data-driven proprietary technology platform fully deployed    _ supporting online revenue increase and cost reductions ·      Recent innovations continue to enhance customer engagement:    _ Increasing uptake of Ourpay – our proprietary ‘buy-now, pay-later’ payments system    _ Launch of Select, our subscription delivery service ·      Mobile sits at the heart of customer interactions, representing 60% of orders ·      Cumulative app downloads have reached 7.4 million **Outlook** ·      Current year trading in line with expectations ·      The Board expects FY19 trading and underlying EBITDA to be in line with market forecasts > **Carl Jackson, MySale Group plc Chief Executive Officer commented;** > “We are very pleased to deliver another set of record results, with significant > increases in both our sales and profit performance for the year, demonstrating > the strategic progress we have made to harness our technology platform, increase > customer engagement and drive growth. > We continue to provide a compelling online retail offer to our global customer > base with unrivalled value combined with excellent choice across a number of attractive > brands as well as a great user experience across all platforms, particularly mobile, > where the majority of our sales are made. Our customer offer was further enhanced > this year through the growth of Ourpay, our proprietary ‘buy-now, pay-later’ solution, > and the launch of Select, our delivery subscription service, which have both been > very popular with users. We continue to explore the commercialisation opportunities > for Ourpay and anticipate launching the first test with an external partner imminently. > “Through targeted investment, customer engagement has improved with increases > in average order values, basket size and order frequency. At the same time, we > continue to deliver the integrated inventory solutions and new sales channels > that our international brand partners require, which are becoming all the more > relevant given the structural shift to online across the retail sector generally. > We aim to build on these foundations in the current year. Our online platform > has been strengthened and will deliver even greater efficiency and lower unit > costs moving forward. > While it is early in the current year, and our peak trading period lies ahead, > trading to date has been in line with expectations and the board expects that > underlying EBITDA for the year will be in line with market forecasts.” The information contained within this announcement is deemed to constitute inside information for the purposes of article 7 of the Market Abuse Regulation (EU) no. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain 1 Underlying: is the group’s EBITDA, profit after tax expense or earnings per share calculated having excluded certain expenditure of a one-off, non-trading or non- cash nature in order to allow clearer understanding of the underlying performance of the year. Full details are contained within Note 6 to the financial statements. EBITDA: earnings before interest, taxation, depreciation and amortisation 2 Stock Keeping Unit Share on: