# MERLYN expands its premium design platform into pet care

- Link: https://www.directorstalkinterviews.com/merlyn-expands-its-premium-design-platform-into-pet-care/4121252967
- Published: 2026-06-04T12:00:00+01:00
- Author: Amilia Stone

MERLYN Showering has introduced Velvet Paw, a premium indoor dog shower designed
for modern homes across the UK and Ireland. The launch extends the company’s established
expertise in shower enclosures, glass, finishes and made-to-order design into a 
household category that sits close to its existing product strengths.

Velvet Paw is presented as a considered addition for utility rooms and boot rooms,
where practical household tasks increasingly need to sit comfortably alongside interior
design expectations. That allows MERLYN to apply its premium showering credentials
to a use case that reflects how many households now treat pet care as part of everyday
home planning.

The product has been designed for dog owners who want a dedicated indoor washing
space rather than relying on a standard bath, shower or outdoor hose. MERLYN highlights
the inconvenience of washing muddy dogs in unsuitable areas, particularly where 
baths are too high, surfaces are slippery, or weather makes outdoor cleaning unreliable.
Velvet Paw addresses this by creating a specific area for rinsing and washing dogs
after walks, helping to contain mud and reduce disruption elsewhere in the home.

The enclosure is made to order and uses the same materials, finishes and attention
to detail associated with MERLYN’s premium shower collections. Its panels are crafted
from 10mm toughened safety glass, giving the product a robust, permanent feel while
retaining a clean, interior-led appearance. Tailored sizing also allows it to be
specified for different layouts, from smaller utility rooms to larger boot room 
spaces.

The finish options reinforce the premium nature of the range. Velvet Paw is available
with glass choices including crystal clear, satin etched, smoked and bronze tones,
paired with profile finishes such as brushed brass, matt black and chrome. This 
gives homeowners and specifiers flexibility to integrate the product into the broader
look of the property rather than treating it as a purely functional installation.

_**[Norcros plc](https://www.directorstalkinterviews.com/company/norcros-plc/nxr.l)**(
LON:NXR) is a leading B2B producer of branded bathroom and kitchen products for 
its UK, South African and selected export markets. The portfolio is characterised
by strong individual brands, together providing product breadth and channel diversity
from a strong supply chain base._

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