# Meridian targets Brazilian growth through brand expansion

- Link: https://www.directorstalkinterviews.com/meridian-targets-brazilian-growth-through-brand-expansion/4121256567
- Published: 2026-07-16T14:02:00+01:00
- Author: Amilia Stone

Meridian Holdings is strengthening its position in Brazil as part of a wider push
into regulated gaming markets. The company used the 25th anniversary of its Meridianbet
business and a new brand partnership with former footballer Dejan Petković to increase
awareness and support customer growth.

Petković, known as Pet in Brazil, will act as a global brand ambassador. His profile
gives Meridian a direct way to connect with Brazilian sports audiences as the company
develops its betting and gaming operations in the country.

Meridian needs local recognition to compete in a regulated market where customer
acquisition can be expensive. A well-known football figure may help the company 
build trust, improve brand recall and attract users more efficiently than broad 
marketing alone.

Brazil is one part of Meridian’s broader international strategy. The group operates
across Europe, Africa and Latin America through sports betting, online casino, gaming
technology and content businesses.

_**Meridian Holdings plc **(formally Golden Matrix Group, Inc.) (Nasdaq:MRDN) positions
itself as a leader in the iGaming technology space, offering casino, sportsbook,
and competition products and combining cutting-edge solutions with a strong portfolio
of partnerships to drive growth and innovation in the digital gaming market._

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