# Likewise races towards £200 million target as sales surge again in 2025

- Link: https://www.directorstalkinterviews.com/likewise-races-towards-200-million-target-as-sales-surge-again-in-2025/4121197251
- Published: 2025-05-19T12:59:00+01:00
- Author: Amilia Stone

[Likewise Group](https://www.directorstalkinterviews.com/company/likewise-group-plc/like.l)
continues to outperform expectations in 2025, recording a remarkable 10.2% increase
in turnover for the first four months of the year. This performance builds on the
company’s 2024 success, when it achieved a 7.4% uplift to reach £149.8 million in
annual sales. The momentum established over the past year has not only been sustained
but strengthened, positioning the business on track to exceed £170 million in sales
by year-end.

This accelerating performance is the result of a clear, well-executed strategy. 
Likewise Group has invested heavily in building a robust operational platform designed
to scale efficiently. These efforts are now bearing fruit, with operational improvements
supporting higher sales volumes without compromising service levels or margins. 
Chief Executive Tony Brewer has highlighted the company’s commitment to enhancing
customer engagement through new merchandising initiatives. These include updated
display stand programmes and a series of fresh product launches set to roll out 
in the second half of the year. These initiatives are aimed at increasing market
visibility, driving order volumes, and securing greater market share across the 
UK.

Likewise’s ambition to hit the £200 million turnover milestone feels increasingly
within reach. This is not growth for growth’s sake, but a calculated expansion supported
by a solid financial foundation. The company has delivered a significant increase
in underlying EBITDA, rising from £7.9 million to £8.8 million in 2024. This improvement
in profitability demonstrates that Likewise’s growth is being achieved sustainably,
with a focus on generating real value for shareholders.

Equally impressive is the group’s disciplined approach to capital management. Likewise
has continued to invest in strategic projects to expand its national footprint and
improve operational efficiency. Developments at its Plymouth and Newport sites, 
combined with targeted investment in logistics and capital equipment, are positioning
the group to service increased demand more effectively. These enhancements ensure
that Likewise remains agile and responsive to customer needs, reinforcing its reputation
as a market leader in the UK flooring sector.

The company’s growth story is further underpinned by a secure balance sheet and 
strong cash generation, supported by well-managed banking facilities. This provides
the financial strength needed to pursue expansion without overreliance on external
capital, keeping the business well positioned to deliver sustainable, long-term 
returns.

_**[Likewise Group PLC](https://www.directorstalkinterviews.com/company/likewise-group-plc/like.l)**(
LON:LIKE) is a distributor of floorcoverings and matting and has the opportunity
to consolidate the domestic and commercial floorcovering markets to become one of
the UK’s largest distributors in this sector._

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