# Likewise Group CEO Tony Brewer and James Wilson backing him to succeed (Podcast)

- Link: https://www.directorstalkinterviews.com/likewise-group-ceo-tony-brewer-and-james-wilson-backing-him-to-succeed-podcast/4121136644
- Published: 2023-12-20T11:00:17+00:00
- Author: Ethan Davis

Tony Brewer of **[Likewise Group](https://www.directorstalkinterviews.com/company/likewise-group-plc/like.l)**(
LON:LIKE) Guest co-host James Wilson of Phoenix Asset Management, manager of the
Huginn Fund. 

A few weeks ago, James Wilson of Phoenix Asset Management joined Jeremy McKeown (
In the Company of Mavericks) for a conversation with Tony Brewer, the founder and
CEO of Likewise Group.

James had talked about Tony and his investment in AIM-listed Likewise on a previous
episode, and Jeremy had been keen to get Tony on ever since. 
Tony has spent his
entire adult life in the floor coverings business developing Headlam from a small
textile distributor to the UK’s leading flooring supplier before leaving in 2016.

Two years later, at a time when many of us might consider slowing down, Tony set
up Likewise and set about building national distribution, as James points out, this
is a business where scale matters.

James is an investor who leaves few stones unturned when he seeks companies to join
his concentrated and eclectic portfolio. With his questioning and observations, 
James brings to life the investment case for what one might believe to be an overly
competitive and low-value-added business. 
This podcast offers a fascinating insight
into a man with a passion for carpet distribution and the views of a professional
investor backing him to succeed.

Please enjoy this conversation with the maverick, Tony Brewer.

Share on: