# Kingfisher lowers group profit guidance for the full year

- Link: https://www.directorstalkinterviews.com/kingfisher-lowers-group-profit-guidance-for-the-full-year/4121133528
- Published: 2023-11-22T07:17:18+00:00
- Author: Amilia Stone

**[Kingfisher plc](https://www.directorstalkinterviews.com/ftse-company/kingfisher-plc/kgf.l)**(
LON:KGF) has provided its Q3 23/24 sales.

**Key points**

·    Q3 sales of £3.2bn; total sales -2.1% (reported) and -2.7% (constant currency)

·    LFL -3.9% including a -0.4% calendar impact^((1)) with overall volumes continuing
to show an improving trend

·    Underlying retail and trade consumer trends resilient in the UK and improving
in Poland, in line with our expectations; market trends in France weaker than expected

·    Q3 by region:

o **UK & Ireland:** market share gains at B&Q (including TradePoint) and Screwfix
with resilient underlying sales trends

o **France:** Castorama performing in line with the market; underperformance at 
Brico Dépôt due to significantly higher weighting of building materials (including
insulation) and electricals, plumbing, heating & cooling (EPHC) products (which 
have seen a delayed start due to the warmer weather, against strong prior year comparatives)

o **Poland:** improvement in sales trend since H1; market share remains up significantly
on a two-year basis

·    Opened four Screwfix stores in France in Q3 (13 in total); Screwfix online 
launched in six new European markets

·    Total e-commerce sales growth of +7.4%, supported by continued strong growth
of B&Q’s marketplace (reaching 35% of B&Q’s e-commerce sales^((2)) in October)

·    Full year adjusted PBT guidance lowered to c.£560m^((3)) to reflect continuation
of Q3 trends in Q4, including continued resilience in the UK and market weakness
in France; now expect full year free cash flow of c.£470m

·    Launched first tranche of new £300m share buyback programme, with c.£26m completed
to date

**Unaudited Q3 23/24 sales (three months ended 31 October 2023)**

| ** ** | **Sales****2023/24** | **% Total****Change** | **% Total****Change** | **% LFL****Change^((4))** | 
|  | **£m** | **Reported** | **Constant currency** | **Constant currency** | 
| **UK & Ireland** | **1,597** | **+3.3%** | **+3.3%** | **+1.1%** | 
| – B&Q | 946 | +1.0% | +1.0% | +1.1% | 
| – Screwfix | 651 | +6.8% | +6.8% | +0.9% | 
| **France** | **1,034** | **(8.7)%** | **(8.5)%** | **(8.6)%** | 
| – Castorama | 543 | (6.9)% | (6.7)% | (6.7)% | 
| – Brico Dépôt | 491 | (10.6)% | (10.4)% | (10.6)% | 
| **Other International** | **608** | **(3.7)****%** | **(6.8)****%** | **(7.6)****%** | 
| – Poland | 438 | (2.9)% | (7.5)% | (9.0)% | 
| – Iberia^((5)) | 90 | (4.1)% | (3.9)% | (3.9)% | 
| – Romania | 77 | (6.6)% | (5.8)% | (3.0)% | 
| – Other^((6)) | 3 | n/a | n/a | n/a | 
| **Total Group** | **3,239** | **(2.1)%** | **(2.7)%** | **(3.9)%** |

**Thierry Garnier, Chief Executive Officer, said:**

> “Our UK banners performed well in Q3, with B&Q, TradePoint and Screwfix growing
> sales and market share. In France, our performance was impacted by a weak retail
> market, as well as a delayed start to insulation, plumbing and heating sales –
> to which Brico Dépôt is more heavily weighted – due to unusually warm autumn weather,
> and strong prior year comparatives in these categories. In Poland we are seeing
> early signs of recovery in the trading trend, against an incrementally more positive
> consumer and economic backdrop. Reflecting the weakness of the French market, 
> and notwithstanding our proactive cost actions, we have lowered our Group profit
> guidance for the full year.
> “We continue to focus on our execution and driving our strategy forward. Our online
> marketplaces are growing rapidly, with B&Q’s marketplace reaching 35% of its e-
> commerce sales in October. Screwfix has continued its international expansion,
> by launching as a pure-play online retailer in six new European countries, and
> opening four new stores in France in the quarter. We also continue to harness 
> AI and data to support sales, profit and cash, including by growing our retail
> media proposition across the Group.
> “As we move into 2024, we are focused on what is in our control. First, a continued
> focus on growing market share in the UK, France and Poland with delivery of our
> strategic growth initiatives. Second, driving productivity gains to offset wage
> inflation. And finally, delivering on our free cash flow and shareholder returns
> targets. We expect to see some product cost price inflation, albeit at a significantly
> lower level, and expect rational retail pricing and competitive price indices 
> at all our banners.
> “On the medium-to-longer term outlook, we remain very positive for home improvement
> growth in our markets, and our ability to grow ahead of our markets.”

**Current trading and outlook**

Q4 has started largely in line with the trends of Q3, including continued resilience
in the UK and market weakness in France (with Brico Dépôt closing the gap in performance
to Castorama). For the three weeks to 18 November 2023^((7)), Group LFL sales were-
3.4%.

We continue to take decisive cost actions in France, more than offsetting the impact
of inflation. However, given continued market weakness, this is not sufficient to
offset the impact of lower sales in this region. Reflecting our expectation for 
this trend to continue in France for the balance of the year, we now expect FY 23/
24 Group adjusted pre-tax profit (PBT) to be c.£560m (previous guidance c.£590m).

Our revised sales expectation flows through to cash, and so we now expect to deliver
c.£470m of free cash flow for the year (previous guidance >£500m). This free cash
flow is supported by ongoing sales and profit resilience in the UK as well as the
unwind of working capital flows in the prior year. We continue to expect a positive
contribution from inventory unwind, together with disciplined capital allocation,
which underpin our expectation of free cash flow delivery. We also reaffirm our 
commitment to our recently commenced £300m share buyback programme.

**Trading in France – Castorama in line with market, Brico Dépôt mix effect, cost
actions being taken**

As set out in our H1 23/24 results, Q3 in France started with a slight slowdown 
in the sales trend relative to Q2 (August LFL was -5.3% compared to the Q2 LFL of-
3.5%). However, the French home improvement market deteriorated far more than expected
in September with _Banque de France_ sales data down 9.1%. Although the market and
trading trends have improved in October (and in Q4/November to date) compared to
September, we have assumed that the French market will remain at least as weak as
October throughout Q4.

As a result of the subdued environment in France this year, we have been proactively
managing our operating costs to align as far as possible to trading conditions. 
The business has strengthened actions on flexing staffing levels, lowered discretionary
spend and has accelerated several structural cost reduction initiatives in H2. These
actions will also support improved profitability in France over the medium-term.

However, at the assumed level of market weakness in Q4, the cost efficiencies described
above and being achieved by the business are not sufficient to offset the bottom-
line impact between now and the end of the financial year.

At Castorama, which is currently performing in line with the market, we continue
to refine our competitive brand positioning. To support growth ahead of the market
in 2024, the business will launch an e-commerce marketplace and will accelerate 
the development of its trade customer proposition. Brico Dépôt has been relatively
more exposed to current French market weakness, due to its higher category weighting
towards building materials (which includes insulation products) and electricals,
plumbing, heating & cooling (EPHC) products. Sales in these categories have been
delayed due to the warmer weather, while also facing very strong comparatives. The
marketing issues at Brico Dépôt that we described in our H1 results have been fully
resolved. Performance has improved since September, with Brico Dépôt closing the
gap in performance to Castorama in Q4/November to date. The business continues to
focus on building a differentiated discounter proposition, and maintaining a strong
price index to deliver value to its customers.

Longer term, our strategy in France remains focused on improving sales densities
and making our operating model more efficient.

**Q3 trading highlights**

All commentary below is in constant currency.

**UK & IRELAND**

Total sales +3.3% (LFL +1.1%), reflecting resilient consumer demand. Both banners
grew faster than their respective markets (as measured by the _British Retail Consortium_,
_Barclays_ and _GfK_), with particularly strong market share gains seen at Screwfix.

·    **B&Q** sales +1.0%. LFL +1.1%, with resilient retail trends outpaced by trade
sales. The business saw good performances in surfaces & décor, tools & hardware 
and outdoor categories in the quarter, offsetting a slower start to autumn and winter
product sales. B&Q’s total e-commerce sales increased by 31.8% YoY, with an overall
e-commerce sales penetration of 12.9% (Q3 22/23: 10.1%), driven by the further scaling
of B&Q’s e-commerce marketplace, which reached a participation of 35% in October(
i.e., B&Q’s marketplace gross sales divided by B&Q’s total e-commerce sales). Marketplace
gross merchandise value (GMV)^((8)) increased by over 290% YoY. B&Q opened one new
store in Q3 (a _B&Q Local_ compact format in Sutton). **TradePoint**, B&Q’s trade-
focused banner, outpaced retail sales in the quarter with LFL sales of +3.1%, reaching
a penetration of 23% of B&Q’s total sales (Q3 22/23: 23%). The banner continues 
to successfully strengthen its product and services proposition for trade customers,
including trade-only deals and events. Customer engagement and loyalty also continues
to strengthen, with membership sign-ups growing YoY.

·    **Screwfix** sales +6.8%. LFL +0.9%, with robust demand from trade customers
and good YoY growth in the tools & hardware and building & joinery categories. The
unseasonably warm weather in the UK in September and October impacted sales of plumbing
and heating products. Screwfix opened 11 net new stores in the UK & Ireland in the
quarter, for a total of 23 net new stores opened in the nine months to 31 October.
Note that total sales for Screwfix UK & Ireland include sales arising from the acquisition
on 20 March 2023 of the assets of Connect Distribution Services (renamed Screwfix
Spares). Since acquisition, Screwfix Spares has performed in line with expectations,
contributing c.2% to total Screwfix sales growth in Q3. The results of Screwfix 
France are recorded within the ‘_Other International_‘ division – see below for 
further information.

**FRANCE**

Total sales -8.5% (LFL -8.6%), with trading in France impacted by a weak market 
backdrop affecting both consumers and trade. Similar to the UK, unseasonably warm
weather in September and early October led to a slower start of insulation, plumbing
and heating sales, and the businesses faced strong comparatives from Q3 last year(
when consumers anticipated energy price increases and risks of power shortages, 
driving strong sales of heating and energy efficiency products).

·    **Castorama** sales -6.7%. LFL -6.7%, with performance in line with the market.
Market weakness in France was reflected broadly across the categories, while electricals,
plumbing, heating & cooling (EPHC) lapped strong sales of heating and energy efficiency
products in the prior year, with performance improving towards the end of the quarter.

·    **Brico Dépôt** sales -10.4%. LFL -10.6%, a weaker performance relative to 
Castorama due to the impact of unseasonably warm weather, with the business exposed
to a significantly higher weighting of building materials (including insulation)
and autumn and winter season products. Sales were also impacted by exceptionally
high sales of insulation, heating propellants and generators in the prior year. 
Since the correction to marketing budget allocation in mid-July, the business has
seen an incremental progression of in-store traffic.

**OTHER INTERNATIONAL**

·    **Poland** sales -7.5%. LFL -9.0%, with performance improving from H1 as consumer
confidence, while still negative, continued to recover. Sales trends improved across
most categories, apart from EPHC where performance was impacted by a comparative
period of high demand in products such as heating propellants, as consumers anticipated
energy price increases. On a two-year basis, Castorama gained market share in the
quarter (to 30 September, as measured by _GfK_). Following the one new store opening
in H1, Castorama opened one new medium-box store in Q3 and intends to open three
further stores in Q4, in line with its target of five store openings in this financial
year.

·    **Iberia** sales -3.9%. LFL -3.9%, with good performance seen in the building&
joinery, kitchen and bathroom & storage categories. Unfavourable weather impacted
sales of seasonal categories.

·    **Romania** sales -5.8%. LFL -3.0%, reflecting a resilient performance against
strong prior year comparatives (+4.2%). Positive YoY growth was achieved in EPHC,
bathroom & storage and outdoor categories.

·    **Other** consists of the consolidated results of **Screwfix International**,**
NeedHelp** and **franchise** agreements. While these businesses are in their early
investment phase, we continue to be encouraged by the results we have seen to date.
With four new openings in the quarter, there are now 13 Screwfix stores in operation
in France. Following the early positive results in France, we launched Screwfix 
as a pure-play online retailer (under the domain name Screwfix.eu) in six new European
countries (Poland, Spain, Belgium, the Netherlands, Sweden and Austria), leveraging
Screwfix’s distribution centre in France for fulfilment.

**Footnotes**

^((1)) Calendar impact represents the impact of the annual calendar shift on LFL
sales growth due to different days of the week falling into or out of the current
period compared to the prior period. For example, historically, higher trading is
seen on a Friday and Saturday as compared to a Sunday.

^((2)) B&Q’s marketplace gross sales divided by B&Q’s total e-commerce sales. Please
refer to the glossary in Kingfisher’s 2023/24 Half Year Results announcement for
definitions of e-commerce sales and penetration metrics.

^((3)) Guidance assumes current exchange rates.

^((4)) LFL (like-for-like) sales growth represents the constant currency, year-on-
year sales growth for stores that have been open for more than one year.

^((5)) Brico Dépôt Spain and Portugal.

^((6)) ‘Other’ consists of the consolidated results of Screwfix International, NeedHelp,
and revenue from franchise agreements.

^((7)) ‘Q4 23/24 LFL sales (to 18 November 2023)’ represents the period from 29 
October to 18 November 2023 compared against the equivalent period in the prior 
year (i.e., 30 October to 19 November 2022). The figures are provisional and exclude
certain non-cash accounting adjustments relating to revenue recognition.

^((8)) **Marketplace gross sales** is the transaction value (excluding VAT) from
the sale of products supplied by third-party e-commerce marketplace vendors. Returned
and cancelled orders are excluded. **Marketplace gross merchandise value (GMV)**
is the total transaction value (including VAT, and including returned and cancelled
orders) from the sale of products supplied by third-party e-commerce marketplace
vendors. Marketplace GMV is the basis on which our commissions from third-party 
vendors are determined.

**Q3 trading update and data tables**

This announcement and data tables for Q3 23/24 sales can be downloaded from www.
kingfisher.com/investors.

We can be followed on Twitter (@kingfisherplc) with the Q3 results tag #KingfisherResults.

**Full year 23/24 results**

Our next scheduled results announcement will be our results for the 12 months ending
31 January 2024, on 25 March 2024.

**American Depository Receipts**

Kingfisher American Depository Receipts are traded in the US on the OTCQX platform:(
OTCQX: KGFHY) http://www.otcmarkets.com/stock/KGFHY/quote.

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