# James Cropper shows recycled paper strength in children’s book market

- Link: https://www.directorstalkinterviews.com/james-cropper-shows-recycled-paper-strength-in-children-s-book-market/4121254751
- Published: 2026-06-25T11:48:00+01:00
- Author: Amilia Stone

James Cropper has supplied recycled paper for a new children’s book by local author
Charlotte Mason-Curl.

The book, ‘Elf Chloe’s Surprise’, has been created for children under five and supports
The Kids Party Pact, a campaign encouraging families to reduce waste linked to children’s
parties and gifts. Its [sustainability](https://www.directorstalkinterviews.com/sustainability-green-stocks-news)
message is carried through into the book itself, which is printed on James Cropper’s
Vanguard paper.

Vanguard contains 40% recycled content. In this case, each copy of the book includes
the equivalent of three recycled coffee cups recovered through James Cropper’s CupCycling
programme.

A children’s book needs strong colour, a smooth finish and a quality feel. James
Cropper said Vanguard provides those features while also using recycled fibre. The
author’s book has a waste-reduction theme, and the choice of paper supports that
message.

Charlotte Mason-Curl is based near Kendal, close to James Cropper’s Burneside mill.
The company also sponsored the book launch at Ragtag Arts & Community Scrapstore
in Kendal. That adds a community angle while keeping the focus on the company’s 
paper technology and product use.

_**James Cropper plc** (LON:CRPR) is a market leader in Advanced Materials and Paper&
Packaging. The Group’s Advanced Materials products incorporate pioneering nonwovens
and electrochemical coatings for its customers globally, including components in
fuel cells and hydrogen electrolysis._

Share on: