# James Cropper plc Strategy Reset Targets Growth (Video)

- Link: https://www.directorstalkinterviews.com/james-cropper-plc-strategy-reset-targets-growth-video/4121207979
- Published: 2025-07-18T07:53:06+01:00
- Author: Jacob Brown

**James Cropper plc** (LON:CRPR) is entering a new chapter. In this interview, CEO
David Stirling outlines a three-pillar strategy focused on reigniting growth in 
advanced materials, cutting losses in the paper division, and strengthening the 
balance sheet. CFO Andy Goody walks through the stabilised financials, highlighting
improved EBITDA, disciplined cash management and a healthier debt profile. With 
a steady hand at the wheel and targeted investment in high-growth sectors like hydrogen
electrolysis and aviation, the company is now focused on execution and results.

**James Cropper plc** is an advanced materials and paper group, operating through
two key divisions: high-performance nonwoven fibres for energy and aerospace, and
technical and luxury paper products.

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