# James Cropper plc Lifts EBITDA 33% as Debt Falls Below One Times Earnings (video)

- Link: https://www.directorstalkinterviews.com/james-cropper-plc-lifts-ebitda-33-as-debt-falls-below-one-times-earnings-video/4121256551
- Published: 2026-07-16T11:27:56+01:00
- Author: Emily Johnson

**James Cropper plc** (LON:CRPR) has delivered a sharp improvement in profitability
while strengthening its balance sheet and restoring momentum in paper and packaging.
CEO David Stirling explains how adjusted EBITDA rose from £6.7 million to £8.9 million,
nearly £5 million of debt was repaid and advanced materials achieved 11% growth,
while setting out where the next phase of growth could come from.

Key Moments

 * 00:19 – EBITDA jumps 33% as revenue rises 4%
 * 00:37 – Nearly £5 million of debt repaid
 * 01:02 – The three priorities reshaping James Cropper
 * 01:18 – Advanced materials delivers 11% growth
 * 01:42 – Paper and packaging fights back after losing a major customer
 * 02:02 – Second-half profitability builds momentum
 * 02:16 – Tighter capital discipline strengthens the balance sheet
 * 02:42 – What drove record advanced materials revenue
 * 03:22 – How cost cuts returned paper and packaging to profitability
 * 04:03 – Where management sees the next growth drivers
 * 04:24 – Refinancing puts the group on firmer footing

James Cropper plc is a specialist materials group operating across advanced materials,
paper and luxury packaging. The company develops high-performance materials and 
specialist paper products for customers across sectors including aerospace, renewable
energy, luxury goods and technical applications.

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