# James Cropper plc Debt Halved, Margins Up, and New Tech Fuelling Demand (Video)

- Link: https://www.directorstalkinterviews.com/james-cropper-plc-debt-halved-margins-up-and-new-tech-fuelling-demand-video/4121226380
- Published: 2025-11-18T07:12:58+00:00
- Author: Jacob Brown

CEO David Stirling walks through how **James Cropper Plc** (LON:CRPR) has halved
its net debt, expanded EBITDA by nearly 50%, and is seeing tailwinds from both legacy
and future-focused markets. From carbon materials in defence and medical to nascent
tech in hydrogen and fuel cells, this is a company retooling for resilience and 
long-term upside.

### **Key Moments**

 * **[00:38]** Financial highlights: 30% growth in Advanced Materials, EBITDA up
   nearly 50%
 * **[01:11]** Debt improved from 3.3x to 1.3x EBITDA with asset sales
 * **[02:08]** Operational delivery across both core divisions
 * **[03:00]** Focus on green hydrogen, carbon capture, fuel cells
 * **[04:17]** Stabilising and resizing the Paper division
 * **[05:34]** Paper revenue impact mitigated despite losing major customer
 * **[06:43]** Coloursource™ launch showing strong early signs
 * **[07:10]** Paper division expected to break even in Q4

**About the Company**
James Cropper plc is a UK-based advanced materials and paper
group, specialising in fibre-based innovation across sustainable packaging, carbon
materials, and technical applications. The business serves sectors from luxury goods
to energy transition technologies.

Share on: