# Finseta finds new ground in a global squash partnership

- Link: https://www.directorstalkinterviews.com/finseta-finds-new-ground-in-a-global-squash-partnership/4121215711
- Published: 2025-09-09T09:52:00+01:00
- Author: Amilia Stone

UK-based Finseta has become the Official FX Partner of the PSA World Tour, the global
circuit of professional squash.

Finseta’s multi-year deal includes high-profile visibility at two flagship events:
the London Classic, hosted this month at Alexandra Palace, and the 2026 British 
Open in Birmingham. Both events occupy prominent slots in the squash calendar and
are backed by a global broadcast footprint across more than 100 countries.

By embedding itself in the operations of a world tour, Finseta gains visual exposure
and functional integration. This type of partnership offers a testing ground for
future verticals. Professional squash, though niche, is professionally run, internationally
distributed and broadcast-driven.

The PSA benefits, too. A growing tour needs reliable partners to manage the administrative
complexity that comes with scale. Finseta offers a solution that can potentially
streamline one of the more opaque areas of professional sport: cross-border payments.
As the tour grows, this back-end reliability becomes commercially critical.

_**Finseta Plc** (LON:FIN), formerly Cornerstone FS PLC, is a United Kingdom-based
foreignexchange and payments company offering multi-currency accounts and payment
solutions to businesses and individuals through its global payments network._

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