FairFX Group Plc (LON:FFX), the low cost multi currency payments service, is pleased to announce it has signed a two-year agreement with Leicester City Football Club (LCFC) to be their exclusive FX provider and an Official Partner of the Club.
The new relationship with the Premier League Champions will see FairFX service all of LCFC’s foreign exchange requirements, including money conversion for player transfers. The magnitude of transfer values in the Premier League represents a significant volume of new potential business for the Company over the duration of the agreement. In return, LCFC will benefit from FairFX’s highly competitive rates thereby saving large sums on their transfer activity.
Just as importantly, as an Official Partner to LCFC, FairFX will benefit from direct exposure to the club’s fans as well as introductions to the corporate network of Leicester City. This partnership will therefore enable FairFX to add more users of its products, further bolstering the Company’s existing strategic marketing campaign and aligning with a history of supporting sport in the UK following its sponsorship of Sky Formula 1 coverage in 2015.
FairFX Group Plc CEO, Ian Strafford-Taylor, commented: “We are very excited to be partnering with Leicester City. There are strong synergies in attitude between us both, with the Club having taken on the establishment in the Premier League, and winning, with FairFX continuing to do the same in the Foreign Exchange industry.
“While the agreement opens up new revenue streams via player transfers, we are also hugely excited by the prospect of offering our highly competitive and technologically innovative services to potential new customers across the LCFC fan-base and corporate network.”
LCFC Commercial Director, Ian Flanagan, commented: “We are delighted to welcome FairFX to our family of Club partners. FairFX was the obvious choice of FX provider to support Leicester City through the next stage of our phenomenal international growth. As a challenger in their own industry, they understand the level of support we require to add value to our processes and we look forward to a long and successful partnership together.”