# East Imperial Wins Significant Tier 1 and Tier 2 On-premise Accounts

- Link: https://www.directorstalkinterviews.com/east-imperial-wins-significant-tier-1-and-tier-2-on-premise-accounts/4121137292
- Published: 2024-01-03T07:12:15+00:00
- Author: Emily Johnson

**[East Imperial plc](https://www.directorstalkinterviews.com/company/east-imperial-plc/eisb.l)**(
LON:EISB), the global purveyor of super-premium beverages, has announced significant
Tier 1 and Tier 2 on-premise account wins in New Zealand for November and December
alongside progress in recent margin improvement initiatives.

Q4 has marked a significant achievement for East Imperial, with the successful acquisition
of prominent on-premise accounts spearheaded by the stunning new Ayrburn precinct
in Arrowtown, South Island. Ayrburn is an expansive, historic piece of land set 
against a mountainous backdrop. It is poised to be New Zealand’s most exciting new
dining destination, with various fine dining restaurants, a cellar door, and themed
luxury bars. East Imperial has been appointed as the premium mixer partner across
the site following a competitive pitch process.

East Imperial Plc is also delighted to announce its presence in two new luxury 5-
star hotels. Having commenced on 13 December, the Pullman Hotel at Auckland Airport
features East Imperial as its exclusive mixer provider, which is due to be followed
by the planned January 2024 opening of the stunning InterContinental in downtown
Auckland. The latter agreement extends the Company’s strong relationship with the
global luxury hotel group and reaffirms East Imperial as the choice for the most
discerning and luxurious international outlets.

The Company is also pleased to see the overall on-trade channel rebound strongly
in October and November, with positive momentum into December and 2024.

The Company’s margin improvement programme, implemented at the half-year mark, has
started to deliver significant margin improvement as the Company heads towards a
target of 35%, in line with guidance. This is the direct result of several initiatives,
including a price increase and ongoing supply chain changes that see less reliance
on third-party logistics providers.

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