# Dunelm Group transitions all customers to new digital platform

- Link: https://www.directorstalkinterviews.com/dunelm-group-transitions-all-customers-to-new-digital-platform/412799999
- Published: 2019-12-05T07:45:39+00:00
- Author: Giles Arbor

**Dunelm Group plc** (LON: DNLM), the UK’s leading homewares retailer, has today
confirmed that it has successfully transitioned all of its customers to a new digital
platform.

We now have a modern, flexible, cloud-native platform that will be used to accelerate
the development of our customer proposition.

Customers have responded well to the new website and we are delighted that during
this critical transition period we did not see any adverse impact to our performance,
maintaining our strong sales growth both online and in stores.

Gross margins have been stronger than expected as a result of sourcing gains and
better sell through. Operational costs remain well controlled and in line with our
expectations.

In light of the above, the Board now anticipates that the full year profit before
tax will be higher than our previous expectations, assuming no significant change
in consumer demand as a result of the outcome of the general election.

Dunelm Group state that a more detailed trading update will be made on 9th January
2020.

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