# Dixons Carphone PLC Strong performance in sales, market share and customer satisfaction

- Link: https://www.directorstalkinterviews.com/dixons-carphone-plc-strong-performance-in-sales-market-share-and-customer-satisfaction/412803384
- Published: 2020-01-21T07:37:46+00:00
- Author: Giles Arbor

**Dixons Carphone PLC** (LON: DC.) has today provided a trading update for 10 weeks
ended 4 January 2020.

· UK & Ireland Electricals like-for-like revenue +2%

o Broad based growth with strength in TVs, Gaming, Smart Tech and Small Domestic
Appliances

o Accelerating market share gains in-store and online, against market down over -
3%

o Online growth +7%

o Margin investment in improved customer proposition and unambiguous price promise

· International like-for-like revenue +3%; Nordics +3%, Greece +6%

o Good growth in Domestic Appliances and Kitchens

o Growing market leading position in Nordics, Norway and Finland particularly strong

o International online growth +5%

o Margin supported as customer club members drove better in-store sales

· UK & Ireland Mobile like-for-like revenue -9%

o Performance in line with expectations

· Strategic initiatives progressing well

o Online / Multichannel: UK&I online-in-store sales +140%. Nordics click & collect
+22%

o Credit: UK&I Electricals credit penetration up >3%pts, transactions on credit 
+40% yoy

o Services: Increased adoption of set-up and protection services

o Mobile: On track to launch new mobile offer in H1 2020/21

· On track to meet targets – no change to financial guidance given at Interim results

> **Alex Baldock, Dixons Carphone PLC Group Chief Executive**,
> “We’ve had a good Peak in a weak UK market and we’re on track to deliver what 
> we promised for this year, and with our longer-term transformation.
> Peak saw us continue to invest in our strategic initiatives with encouraging results.
> Credit and services adoption rates increased, online sales grew strongly, and 
> our newly remodelled stores performed well. Coupled with our unambiguous “You 
> won’t get it cheaper. Full stop” price promise, alongside better availability 
> and delivery, this led to big improvements in customer satisfaction and strong
> market share gains in Electricals.
> Our customers loaded up on amazing technology this Christmas. The supersizing 
> TV trend kept on giving as we sold 75% more 65″+ TVs, Dyson Health & Beauty sales
> were up over +20%, Shark Vacuum sales almost doubled and we sold 8,000 smart speakers
> each day. We broke records on wearables like Fitbit and Apple Airpods, while gamers
> couldn’t get enough of the Nintendo Switch. Our new Gaming Battlegrounds showed
> the exciting potential of more enticing, immersive store experiences and drove
> strong sales and share gains.
> None of this would be possible without our thousands of capable and committed 
> colleagues who work hard to deliver a great customer experience every day. I cannot
> thank them enough as together we continue to unleash Dixons Carphone’s potential.”

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