# Defenx PLC Appointment of strategic adviser

- Link: https://www.directorstalkinterviews.com/defenx-plc-appointment-strategic-adviser/412719671
- Published: 2017-01-03T07:05:08+00:00
- Author: Giles Arbor

**Defenx PLC** (LON:DFX), the mobile security software solutions company, has today
announced the appointment of MBooster Srl (“MBooster”), an investment fund of Innogest
sgr (“Innogest”), as strategic adviser to the Company. Innogest is currently the
largest Venture Capital firm in Italy focused on seed and early stage ventures with
particular expertise in digital markets.

The MBooster team will be led by its venture partner, Paolo Cellini, who has wide-
ranging experience in new media and software. Defenx will benefit from MBooster 
and Paolo’s experience in digital product portfolio management, sales and marketing
strategy as well as gain access, at a senior level, to potential customers and strategic
partners.

Following time with Microsoft in Seattle, Paolo spent nine years with Walt Disney
in London and Paris where he was ultimately VP Strategy and Business Development
EMEA Internet Division before becoming CEO of AOL subsidiary, Valis, in Tel Aviv.
Paolo has been a venture partner in four European technology funds including current
positions with Innogest, INvitalia Ventures and LVentures. He is Professor of Strategic
Marketing, Marketing Services, Internet Economics and Digital Economics since 2005
at LUISS Business School in Rome and recently published ‘Internet Economics: Understanding
Digital and New Media Markets’. His advisory clients include Hutchison’s 3G mobile
venture in Europe and the European Commission’s R&D programme in media and advanced
telecommunications.

MBooster will receive a semi-annual fee of €37,500 to be settled by the issue of
new ordinary shares of £0.018 each in the Company at the average mid-market price
for the last five business days of each half year. The engagement commenced on 1
January 2017 and may be cancelled with three months’ notice by either party.

> **Andrea Stecconi, CEO of Defenx PLC, commented:** “I am delighted that we have
> secured the services of Paolo Cellini and the wider MBooster team to support Defenx’s
> growth aspirations. He brings extensive experience and a track record of supporting
> growing companies within and beyond Italy.”

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