# Cooks Coffee appoints Louise Buet as Group Marketing Director

- Link: https://www.directorstalkinterviews.com/cooks-coffee-appoints-louise-buet-as-group-marketing-director/4121262305
- Published: 2026-09-14T07:06:00+01:00
- Author: Amilia Stone

**Cooks Coffee Company **(NZX: CCC; AQUIS:COOK), the international coffee-focused
café chain and operator of Esquires Coffee in the UK and Ireland, has announced 
the appointment of Louise Buet as Group Marketing Director.

The newly created non-board role reflects the increasing scale of the Esquires Coffee
business and the Group’s ambition to accelerate brand development, customer engagement
and franchisee growth across its existing and future markets.  

Louise joins Cooks Coffee from Tim Hortons UK, a multinational coffeehouse and restaurant
chain, where she has played a key role in the brand’s marketing strategy and growth
over the past two years. She brings more than 15 years’ experience in senior marketing
and commercial roles across the retail, hospitality and FMCG sectors with expertise
in brand development, customer acquisition, loyalty and multi-site growth.

**Supporting the next phase of Esquires growth**

Louise will lead the Group’s marketing strategy, strengthening the Esquires brand,
driving customer demand and loyalty and assisting franchisees to deliver sustainable
sales growth. A key priority will be building scalable marketing capabilities and
insight to support the expanding store network and ensure the Esquires brand remains
distinctive and consistent as the business expands into new locations and markets.

The appointment comes at an important stage in Cooks Coffee’s growth strategy, as
Esquires Coffee continues to expand across its core UK and Ireland markets. In the
three months ended 30 June 2026, group systemwide store sales across the UK and 
Ireland increased by **14.0%** **year-on-year**, including **14.9%** **growth in
the UK** and **11.8% in Ireland**. Over 12 months to 30 June 2026, group systemwide
store sales increased **19.3%**, while the franchise network added eight net new
stores in the UK and six in Ireland.

> **Keith Jackson, Executive Chairman of Cooks Coffee Company, commented:**
> _“Esquires has strong momentum_ _across the UK and Ireland and Louise’s appointment
> is an important investment in the next stage of our growth.  We see significant
> opportunities to continue strengthening the brand and supporting our franchise
> partners. We are delighted to welcome Louise to the Group.”_

> **Louise Buet, Group Marketing Director of Cooks Coffee Company, commented:**
> “_I am pleased to be joining Cooks Coffee and the Esquires Coffee brand at such
> a pivotal moment in its growth story. The brand has real momentum behind it, and
> I see a huge opportunity to build on that success and bring the Esquires experience
> to even more customers in the UK and beyond._
> _“Esquires’ values also strongly align with my own, particularly its commitment
> to [sustainability](https://www.directorstalkinterviews.com/sustainability-green-stocks-news)
> and the positive role its cafés play in local communities. I am excited to build
> on those strong foundations, help sharpen the brand’s positioning and drive its
> continued growth.”_

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