# Convatec sets out ‘Accelerate’ strategy to drive faster sustainable growth

- Link: https://www.directorstalkinterviews.com/convatec-sets-out-accelerate-strategy-to-drive-faster-sustainable-growth/4121248411
- Published: 2026-04-09T07:54:04+01:00
- Author: Amilia Stone

Convatec Group plc (LON:CTEC), a leading medical products and technology company
focused on solutions for the management of chronic conditions, will today present
a new ‘Accelerate’ strategy at a Capital Markets Day.

Accelerate represents an evolution of the company’s previous FISBE strategy, which
transformed Convatec into a chronic care leader in each of its care categories (
Advanced Wound Care, Ostomy Care, Continence Care and Infusion Care). Accelerate
is the next chapter, underpinned by the strongest pipeline of innovation in Convatec’s
history and will see accelerating sustainable and profitable growth.

**Accelerating growth from a position of strength**

Under FISBE, Convatec pivoted to sustainable and profitable growth, consistently
delivering against strategic targets with five years of broad-based, resilient revenue
growth. Convatec now has differentiated products winning share and significant growth
opportunities across categories, products and geographies.

Building on this strong foundation, Accelerate is structured around four strategic
pillars:

1.    **Customer-focused growth (C)**: Deepening relationships with patients, healthcare
professionals, payers and business partners to support more people living with chronic
conditions; growing sales and customer loyalty, increasing segmental share in key
markets, educating medical professionals, supporting patients and investing in the
fastest growing segments – including external innovation and M&A

2.    **Technology & Innovation (T)**: Delivering products and services to address
existing and unmet patient needs; generating and leveraging clinical evidence; deploying
modern, standardised digital tools to drive productivity and implementing AI applications
across key domains

3.    **Execution Excellence (E)**: Delivering right first time, on-time on-budget,
at speed and with quality; accelerating innovation cycle time; focusing on commercial
execution, further simplification and productivity and delivering responsible business
goals

4.    **Culture, purpose and performance (C):** Embedding purpose-led, performance-
driven leadership, performing as one team with strong engagement and best-in-class
capabilities

**Medium-term guidance**

Accelerate is how we will deliver our recently upgraded medium term guidance:

·    6-8% annual organic revenue growth, with acceleration in each category:

·      **Advanced Wound Care:** Accelerating to high single-digit growth^([[1]](https://www.londonstockexchange.com/#_ftn1))

·      **Ostomy Care:** Accelerating to mid/high single-digit growth

·      **Continence Care:** Accelerating to mid/high single-digit growth

·      **Infusion Care:** Accelerating to double-digit growth

·    24-26% adjusted operating margin

·    Double-digit adjusted earnings per share growth (per annum)

·    Double-digit free cash flow to equity growth (CAGR)  

> **Jonny Mason, Chief Executive Officer of Convatec, commented:**
> _“Convatec delivers innovative medical solutions to improve the lives of millions
> of people living with chronic conditions. The opportunity for future growth is
> substantial. Our Accelerate strategy is how we will deliver the next chapter of
> Convatec’s exciting story._
> _“Chronic care markets are underpinned by long-term structural growth trends including
> ageing populations and the rising prevalence of chronic conditions. This creates
> opportunities to serve more people living with chronic conditions. Our innovation
> pipeline of new products is stronger than ever and represents our commitment to
> deliver meaningful advances in patient care._
> _“Thanks to the dedication of over 10,000 colleagues who bring our forever caring
> promise to life every day, we are now set to accelerate sustainable and profitable
> growth.”_

**Capital Markets Day details**

The Capital Markets Day will take place at 2pm BST on 9 April 2026 in London. Online
registration [can be found here.](https://edge.media-server.com/mmc/p/n2va2d4t/)

The event will feature presentations from Convatec’s Executive Leadership Team, 
including detailed insights into the Accelerate strategy, category-specific growth
drivers and our innovation pipeline.

^([1]) AWC growth guide in 2027 is M/HSD; HSD from 2028

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