# Accrol Group Holdings

- Link: https://www.directorstalkinterviews.com/company/accrol-group-holdings/acrl.l
- Published: 2022-07-28T16:41:46+01:00
- Author: Giles

**Accrol Group Holdings plc** (LON:ACRL) is the UK’s leading independent tissue 
converter, producing toilet tissue, kitchen towel, facial tissue and biodegradable
wet wipes.

The UK soft tissue market is worth £1.6bn with private label products comprising
circa 50%. Accrol is the leading supplier to the private label market, which is 
growing at over 8% year on year.

**Opportunity**

Accrol is the largest independent supplier of private label toilet roll and kitchen
towel in the UK, supplying three of the top four retailers and all the major discounters.

With the largest range of customers in the UK, Accrol is in a unique position to
benefit from this ongoing change in consumer buying habits. This broad customer 
base also gives insight across all consumer purchasing channels, allowing the Group
to monitor buying patterns and react quickly to changing consumer trends.

**Innovation**

Understanding the consumer is key. A good example of Accrol’s ability to react to
market demand is the launch of the new “Oceans” plastic free range. Accrol is the
first tissue converter to offer a completely plastic free tissue product. The Group
has teamed up with the Marine Conservation Society to offer proven products, in 
plastic free packaging, giving the consumer choice. The product is priced at a level
between private label and branded products, ensuring that the consumer is still 
able to save money whilst making a more environmentally friendly choice.

![Accrol Group Holdings plc](https://www.directorstalkinterviews.com/wp-content/
uploads/2022/07/SDP4788-52-1024x682.jpg "Accrol Group Holdings (ACRL)")

![Accrol Group Holdings plc](https://www.directorstalkinterviews.com/wp-content/
uploads/2022/07/Accrol-Group-Holdings-1024x681.jpg "Accrol Group Holdings (ACRL)")