# Cerillion launches GenAI into latest release of its flagship product suite, Cerillion 23.2

- Link: https://www.directorstalkinterviews.com/cerillion-launches-genai-into-latest-release-of-its-flagship-product-suite-cerillion-23.2/4121132089
- Published: 2023-11-07T07:12:11+00:00
- Author: Amilia Stone

**[Cerillion plc](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)**(
[LON:CER](https://www.directorstalkinterviews.com/company/cerillion-plc/cer.l)),
the billing, charging and customer relationship management software solutions provider,
has announced that it has introduced Generative AI into the latest release of its
flagship product suite, Cerillion 23.2. This new release incorporates GenAI that
specifically enables communications services providers to build and launch new products
and packages into the market with unprecedented speed and ease, thereby potentially
radically transforming the product lifecycle for CSPs.

The new release of Cerillion’s pre-integrated BSS/OSS^(1) suite enables CSP product
managers to use natural language voice and text instructions to describe the offerings
they want to create, with GenAI constructing the corresponding product catalogue
configuration in a matter of seconds, ready for validation and launch. Cerillion’s
single product model, and policy of configuration rather than customisation, already
gives CSP’s technical teams considerable flexibility. The integration of GenAI now
enables non-technical teams to participate more easily in the creation of new products,
whilst also retaining the business controls needed for data integrity and revenue
assurance.

Other highlights of Cerillion 23.2 include a new, upgraded sales engine, which provides
a fully configurable workflow using an API-first architecture that offers the same
flexibility across all sales channels, from call centres and dealers to self-service
and apps. Improved CRM Plus dashboards have been introduced, which enable easy integration
of data from third party systems. Innovations have also been made to the end-customer
experience through Cerillion’s Mobile App, enabling unused data or excess credit
to be shared between users, and Cerillion has continued to extend the certification
of its TM Forum Open APIs.

> **Louis Hall, CEO of Cerillion plc, commented:**
> “The launch of Cerillion 23.2, the latest version of our flagship software suite,
> changes the face of business support and operations support systems, with its 
> new Generative AI capability that enables our customers to create, for the first
> time, new products and packages through natural language instructions. This exciting
> development means that new products and packages can be launched with unprecedented
> speed. It also enables our customers’ non-technical teams to participate much 
> more easily in building new offerings. We are delighted with this latest release
> of our product suite, which pushes the boundaries for the next generation of digital
> telcos.”

_^(1) BSS/OSS; in telecommunications, this refers respectively to business support
systems and operations support systems._

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