# CentralNic Group establishes dedicated Data and Artificial Intelligence Group

- Link: https://www.directorstalkinterviews.com/centralnic-group-establishes-dedicated-data-and-artificial-intelligence-group/4121008169
- Published: 2021-07-07T07:08:45+01:00
- Author: Giles

**CentralNic Group plc** ([LON:CNIC](https://www.directorstalkinterviews.com/company/centralnic-group-plc/cnic.l)),
the global internet platform that derives recurring revenue from the sales of domain
names and web services, has today announced that it has established a Data and Artificial
Intelligence Group to leverage its vast data sets.

CentralNic stores, manages, and is exposed to huge datasets that can be used for
advanced analysis. Examples include; navigation data on tens of millions of daily
DNS queries, ad-tech data on tens of millions of domain advertisements, site usage
data on hundreds of millions of unique visits and millions of monthly clicks, and
similarly extensive data on transactions and registrations.

These extremely large data sets lend themselves perfectly to AI and machine learning
applications that can be used to provide a large array of initiatives which will
benefit both the Company and our customers.  These include; improved customer service,
optimised business operations and decision making, enhanced marketing, reduced customer
churn and automated detection of non-compliant customer activity.

CentralNic’s online marketing companies have advanced data capabilities as part 
of their core business which make extensive use of machine learning. The new Data
and AI Group will ensure these capabilities are utilised across the whole Company,
bringing together 14 data analysts from different business units and integrating
all of the Company’s data sets and data expertise.

The team will be headed by Chief Data Scientist, Dr. Pawel Rzeszucinski, a prominent
expert in data and Artificial Intelligence. 

Pawel will be responsible for leading the development and implementation of CentralNic’s
data strategy. A member of the European Commission’s AI Alliance, Pawel is a leading
expert in ethical use of AI. He will ensure that the Group remains at the forefront
of online privacy, fully compliant with GDPR, and all planned new Privacy policies
from Governments and tech platform partners like Google and Apple.  CentralNic is
also a leader in protecting internet users through its sophisticated software, dedicated
anti-abuse teams, and partnerships with such entities as the Global Cyber Alliance.

Pawel received his doctorate in engineering from the University of Manchester, where
he collaborated with the UK’s Ministry of Defence. He worked as Senior Scientist
at ABB Corporate Research Centre (a global technology company with revenues of $
26bn) and Senior Risk Modeler for HSBC, before joining CentralNic Poland as Chief
Data Scientist. Pawel has presented to major legislative bodies, think tanks and
international conferences such as The European Parliament and European Internet 
Forum, and is a regular contributor to The Forbes Technology Council of articles
relating to AI and data.

> **Ben Crawford, CentralNic Group CEO, commented:** “This development is a significant
> step forward towards us maximising the potential of the considerable data, knowledge
> and expertise we have across the Group. It is an important step for CentralNic
> in its strategy to create an omnichannel digital platform, providing easy access
> to all of the Group’s services and solutions for end-to-end customer journeys 
> which include; purchasing and selling domains,  hosting and promoting fully equipped
> e-commerce websites, protecting brands online and monetising internet traffic.”

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