# CentralNic Group announces a series of recent strategic partnerships & achievements

- Link: https://www.directorstalkinterviews.com/centralnic-group-announces-a-series-of-recent-strategic-partnerships-achievements/4121124685
- Published: 2023-08-07T07:13:22+01:00
- Author: Emily Johnson

**CentralNic Group PLC** ([LON:CNIC](https://www.directorstalkinterviews.com/company/centralnic-group-plc/cnic.l)),
the global internet company that derives recurring revenue from privacy-safe, AI-
based customer journeys that help online consumers make informed choices, has to
announced a series of recent strategic partnerships, achievements, and the overall
progress of the Group. 

Zeropark (www.zeropark.com), the Commerce Media offering of CentralNic, has now 
been upgraded to a Tier 1 Demand Partner by Sovrn, a leading publisher technology
platform reaching 500 million active consumers each day^(1). This exclusive status
not only reflects the scale of business that Zeropark has achieved with Sovrn, but
also underscores CentralNic’s continued commitment to compliance, transparency, 
and a mutual respect for Terms of Service (TOS) and operating practices. As a Tier
1 partner, Zeropark now has access to premium placements that are only available
to a select group of Sovrn’s most trusted partners.

In addition, Zeropark has secured a significant deal with Booking.com, the global
online travel agency which recorded over 600 million website visits in June 2023
^(2). This partnership is aimed at increasing vacation bookings on Booking.com through
targeted ad campaigns run by Zeropark’s media buying team. Using the Zeropark platform,
CentralNic will connect high-intent travellers seeking their next getaway directly
to Booking.com.

Furthermore, Klarna, the Buy Now Pay Later platform, has become a direct publisher
on the Zeropark network. This strategic alignment marks a transformative phase in
e-commerce advertising, creating novel opportunities for advertisers and enhancing
the product discovery and purchase journey for Klarna’s 150 million users^(3).

Voluum (www.voluum.com), CentralNic’s flagship ad tracker, has launched a new integration
with the popular e-commerce platform Shopify. This free integration will allow the
Company’s customers to directly feed conversion data from their Shopify stores into
Voluum, bolstering their ad, product, and page performance. Together, Voluum and
Shopify aim to provide the necessary tools to millions of entrepreneurs, to enable
them to create successful online stores and reach customers online, through mobile
applications, and in physical stores.

> **Michael Riedl, CEO, commented**: “These recent strategic alliances are not just
> partnerships, they are a testament to CentralNic’s unwavering commitment to innovation
> and collaboration. They seamlessly align with CentralNic’s strategic objective
> to work hand-in-hand with industry leaders across all sectors we engage in. These
> partnerships not only further enhance the value proposition of Zeropark and Voluum
> for our advertisers and publishers; they also underscore our dedication to understanding
> and addressing the unique needs of our business partners. Our ability to secure
> premier companies as partners is a reflection of our deep understanding of respective
> value chains, and our genuine commitment to fostering a symbiotic relationship
> that benefits all parties involved. This is not just about business growth, it’s
> about shaping the future of the digital landscape together.”
> Looking ahead, CentralNic is excited about the potential these partnerships hold
> for the future. “We are committed to continuing our growth trajectory and further
> strengthening our partnerships. We believe these alliances will significantly 
> contribute to our mission of shaping the future of the digital landscape,” added
> Riedl.

1 Sovrn Signal Doubles Publisher Deal Revenue – Sovrn, Inc.

2 Booking.com: total website visits worldwide 2023 | Statista

3 About us | Klarna International

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