# Card Factory Plc Robust performance in a challenging consumer environment

- Link: https://www.directorstalkinterviews.com/card-factory-plc-robust-performance-in-a-challenging-consumer-environment/412772187
- Published: 2019-04-16T07:44:31+01:00
- Author: Charlotte Edwards

**Card Factory Plc** (LON:CARD), the UK’s leading specialist retailer of greeting
cards, dressings and gifts, announces its preliminary results for the year ended
31 January 2019 (‘FY19’).

**Summary**

· Grown market share in volume and value of single cards in a stable card market

· Flat like-for-like (“LFL”) sales despite widespread high street footfall decline

· Strong seasonal and non-card performance underpinned by design and innovation

· Extending store footprint and trialling new routes to market and formats through
third party partnerships

· FY19 profit in line with expectations after impact of easing cost headwinds

· Strong cash generation and robust returns to shareholders

**Financial highlights**

  |

Financial Metric

  |

FY19

  |

FY18

  |

Change

  |  
 |

Revenue

  |

£436.0m

  |

£422.1m

  |

3.3%

  |  
 |

Card Factory LFL sales growth*

  |

(0.1%)

  |

+2.9%

  |

 |  
 |

Underlying EBITDA*

  |

£89.4m

  |

£94.0m

  |

(4.9%)

  |  
 |

EBITDA

  |

£93.6m

  |

£86.1m

  |

8.7%

  |  
 |

Underlying operating profit*

  |

£78.5m

  |

£83.4m

  |

(5.9%)

  |  
 |

Operating profit

  |

£70.8m

  |

£75.5m

  |

(6.2%)

  |  
 |

Underlying profit before tax*

  |

£74.6m

  |

£80.5m

  |

(7.3%)

  |  
 |

Profit before tax

  |

£66.6m

  |

£72.6m

  |

(8.3%)

  |  
 |

Underlying Basic EPS*

  |

17.6p

  |

18.9p

  |

(7.1%)

  |  
 |

Basic EPS

  |

15.0p

  |

17.1p

  |

(12.0%)

  |  
 |

Ordinary Dividend Cover

  |

1.89x

  |

2.03x

  |

 |  
 |

Leverage

  |

1.58x

  |

1.72x

  |

· Total ordinary dividend per share, including proposed final, maintained at 9.3p(
FY18: 9.3p)

· A special dividend of 5.0p per share was paid in December 2018 (FY18: 15.0p)

· We remain focused on shareholder returns and committed to distributing surplus
cash to shareholders; a further return is expected to be made towards the end of
the FY20 financial year

* See Explanatory note 2 “Alternative Performance Measures” for further information
and definitions

**Business highlights**

Further progress on all four pillars of the Group’s growth strategy:

1. Like-for-like sales

· Like for like sales impacted by footfall

· Further improvements in card ranges and designs, including new everyday premium
ranges

· Strong performance in seasonal cards across key occasions

· Continued growth in average basket value with further new ranges in non-card offering

· Market-leading quality and price position maintained

· Utilising EPOS data to enhance product offer and range

2. Continuing new store roll out

· 51 net new stores opened in the period, bringing the total store estate to 972(
including seven in the Republic of Ireland)

· First franchise store opened in Jersey

· Strong pipeline of new store opportunities for FY20

3. Delivering business efficiencies

· Underlying EBITDA margin of 20.5% (FY18: 22.3%) reflects flat LFL performance 
and cost headwinds but remains industry leading

· Improved efficiency in vertical integration driving savings, particularly through
lower printing costs with further opportunities identified for FY20 and beyond

· Targeted business efficiencies achieved, increasing in-store productivity and 
warehouse and supply chain optimisation

· Confidence in the ongoing plan with FY20 business efficiencies identified to mitigate
easing cost headwinds

4. Development of complementary online sales channels

· cardfactory.co.uk sales increased by 56.3% against strong prior year comparatives
and was a profitable contributor to the Group

· Attracted new customers to the online brand and introduced new products not available
in store

· gettingpersonal.co.uk sales decline was disappointing; the increasing cost of 
customer acquisition and promotional led competitor pricing resulted in a substantial
reduction in EBITDA in the year.

> **Karen Hubbard, Chief Executive Officer, commented:**
> “We delivered a robust performance for the year, maintaining flat like-for-like
> sales despite a tough consumer environment. Our focus has been on continual improvements
> to our customer offer, producing better, more innovative ranges of everyday and
> seasonal cards and maintaining our quality and value positioning, while also being
> more efficient and driving savings across the business. EBITDA for the year however,
> was impacted by lower footfall and Getting Personal’s disappointing performance.
> “We continue to look to leverage our unique, vertically integrated model to improve
> our competitive advantage and drive margins. We have further initiatives planned
> for the current year which will bring further production back to the UK, whilst
> also implementing additional plans that will allow an improved focus on customer
> service in store.
> “New stores remain our biggest growth channel, and we opened a net 51 in the year,
> with a good pipeline going forward. We are now also exploring other opportunities
> to extend our reach beyond 1,200 stores in the UK and internationally to drive
> profitable growth. Encouragingly, some initial trials with Aldi in the UK, in 
> an Australian retailer, and with a franchise partner in Jersey show that the Card
> Factory brand is a footfall driver that has real resonance; we will pursue these
> types of opportunities to open new routes to market where we see attractive returns.
> “Whilst the new financial year is just two months old, we are satisfied with the
> start we have made and are particularly pleased with record seasonal performances
> from Valentine’s Day and Mother’s Day. As previously stated, EBITDA for the forthcoming
> year is anticipated to be broadly flat year-on-year (excluding the impact of IFRS
> 16) in light of various external pressures, but we are confident we are laying
> the right foundations for future profit growth, whilst continuing to deliver healthy
> returns of cash to our shareholders.”

**Preliminary results presentation**

A presentation for analysts will be held today starting at 9.00am at UBS Limited,
5 Broadgate, London EC2M 2QS. Those analysts who wish to attend are requested to
contact Nessyah Hart of MHP on the number below or at nessyah.hart@mhpc.com. A copy
of the presentation will be made available on the Card Factory investor relations
website (www.cardfactoryinvestors.com).

Share on:
