# Burberry Group reports first-quarter growth across all major product categories

- Link: https://www.directorstalkinterviews.com/burberry-group-reports-first-quarter-growth-across-all-major-product-categories/4121256581
- Published: 2026-07-17T07:23:12+01:00
- Author: Ethan Davis

**[Burberry Group Plc](https://www.directorstalkinterviews.com/ftse-company/burberry-group/brby.l)**(
LON:BRBY) has announced that its FY 2027 first quarter trading update

> “I am pleased with our progress in the first quarter and the momentum we are building
> with Burberry Forward .
> For the first time in three years , we saw growth across
> our Women swear, Men swear, A ccessories andChildren swear divisions , anchored
> by the outperformance of Outerwear. Our strategy is working . We areattracting
> a broad range of luxury customers across product categories, channels and geographies,
> reinforcingmy confidence in the opportunities ahead .” **Joshua Schulman, Chief
> Executive Officer **

**QUARTERLY HIGHLIGHTS**

 * Comparable retail sales up 5% , led by continued strength in Americas and Greater
   China
 * Brand momentum driving sales : ‘Portraits of an Icon’ campaign brought new customers
   to our brand ,
   with a 19% increase in new Rainwear customers
 * Cementing our authority in Outerwear and S carves ; Outerwear up double digit,
   with strong demand
   across heritage rainwear, lightweight jackets and seasonal
   products
 * Extending our momentum acr oss product categories : Ready -to-wear growth in 
   knitwear, polos and
   swimwear ; Women’s handbags returned to growth and are attracting
   new customer s
 * Product and pricing strategy is wor king , delivering value for money in a luxury
   context across each
   category and good/better/best price tiers
 * Continued customer growth , led by Gen -Z up double -digit
 * Improved store productivity through clienteling , enhanced visual merchandising
   and category
   destinatio ns; building on rollout of scarf bars, launched 97 polo
   galleries by Father’s Day
 * E -commerce continued to show good growth , up mid -teens in the quarter
 * Increased H1 FY27 Wholesale guidance following a positive response from our partners

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