# Burberry Group PLC suspends dividend payments following disappointing Q1 performance

- Link: https://www.directorstalkinterviews.com/burberry-group-plc-suspends-dividend-payments-following-disappointing-q1-performance/4121164963
- Published: 2024-07-15T07:12:22+01:00
- Author: Amilia Stone

**[Burberry Group PLC](https://www.directorstalkinterviews.com/ftse-company/burberry-group/brby.l)**(
LON:BRBY) has announced its first quarter trading update.

> _“Our Q1 FY25 performance is disappointing. We moved quickly with our creative
> transition in a luxury market that is proving more challenging than expected. 
> The weakness we highlighted coming into FY25 has deepened and if the current trend
> persists through our Q2, we expect to report an operating loss for our first half.
> In light of current trading, we have decided to suspend dividend payments in respect
> of FY25. We are taking decisive action to rebalance our offer to be more familiar
> to Burberry’s core customers whilst delivering relevant newness. We expect the
> actions we are taking, including cost savings, to start to deliver an improvement
> in our second half and to strengthen our competitive position and underpin long-
> term growth.”_
> **Gerry Murphy, Chair of Burberry**

**RETAIL REVENUE 13 WEEKS ENDED 29 JUNE**

| ** ** | **29 June** | **1 July** | **% change** |  | 
| **£ million** | **2024** | **2023** | **Reported FX** | **CER\*** | 
| Retail revenue | 458 | 589 | -22% | -20% | 
| Comparable store sales* | -21% | 18% |  |  |

_*See page_ _3 for definition_

**Comparable store sales by region**

| Q1 FY25 vs LY | Asia Pacific* | EMEIA | Americas | 
| Comparable store sales | -23% | -16% | -23% |

*Asia Pacific consists of: Mainland China -21%, South Asia Pacific -38%, Japan +
6%, South Korea -26%

We believe there is an opportunity to reconnect with our core customer base and 
capitalise on the enduring appeal of Burberry’s iconic products and brand whilst
delivering relevant newness. Against a backdrop of slowing luxury demand across 
all key regions, our immediate focus is on:

·      Rebalancing our product offer to include a broader everyday luxury offer 
and a more complete assortment across key categories

·      Refining our brand communication to emphasise more of the timeless, classic
attributes that Burberry is known for. Our refocused marketing plans include a dedicated
outerwear campaign to be launched globally in October, building on the established
resilience of our house icons

·      Improving customer conversion online with a more edited assortment and better
functionality. The refresh of our website will be completed by the end of August

·      Driving operational efficiencies and delivering cost savings to offset the
impact of inflation.

Burberry also separately announced today the appointment of Joshua Schulman as Chief
Executive Officer and Executive Director, replacing Jonathan Akeroyd who is stepping
down and leaving the Company with immediate effect by mutual agreement with the 
Board.

**OUTLOOK**

The slowdown in trading we experienced in Q1 FY25 continued into July. If this trend
were to continue through the current quarter, we would expect to report a H1 FY25
operating loss and FY25 operating profit to be below current consensus. As we navigate
this period, we have decided to suspend dividend payments in respect of FY25 in 
order to maintain a strong balance sheet and our capacity to invest in Burberry 
Group’s long term growth^(1).

We expect the actions we are taking to start to deliver an improvement in our second
half and to strengthen our competitive position and underpin long-term growth.

In FY25, we expect: 

•       Retail space to be broadly stable

•       Wholesale revenue to decline by around 25% in H1 and decline by around 30%
for the full year

•       Capital expenditure to be around £150m  

•       A currency headwind of c.£55m to revenue and c.£20m to operating profit 
in FY25, based on foreign exchange rates effective as of 28 June 2024.

1 There is no change to the final dividend for the period ended 30 March 2024, which
is currently scheduled for payment 2 August 2024 (subject to approval at AGM on 
16 July 2024).

**REGIONAL COMPARABLE SALES PERFORMANCE**

We are operating against a backdrop of slowing luxury demand with all key regions
impacted by macroeconomic uncertainty and contributing to the sector slowdown.

In this context, Q1 FY25 comparable store sales fell 21%. All regions declined outside
of Japan:

·      Asia Pacific decreased 23% with Mainland China -21%, South Asia Pacific -
38%, South Korea -26% and Japan +6%.

o  Globally, the Chinese customer group also declined but held up better than Mainland
China as spend was diverted offshore.

o  Japan continued to grow, benefitting from strong tourism spend mainly from Chinese
and near shore customers in Asia, whilst locals remained soft.

·      Americas decreased 23%, driven by declining locals. Globally, the Americas
customer group performed broadly in line with the region.

·      EMEIA fell 16% with local spend deteriorating versus last quarter. Tourists
accounted for just over half of retail revenues but declined by a high single digit
percentage.

By product, outerwear and scarves continued to outperform globally.

The contribution from space was 1%, leading to a 20% decline in retail sales at 
constant exchange rates.

Currency was a 2% headwind this quarter, with retail revenue landing at £458m, down
22% at reported exchange rates.

The financial information contained herein is unaudited

All metrics and commentary in this presentation are at reported FX and exclude adjusting
items unless stated otherwise.

Constant exchange rates (CER) removes the effect of changes in exchange rates. The
constant exchange rate incorporates both the impact of the movement in exchange 
rates on the translation of overseas subsidiaries’ results and on foreign currency
procurement and sales through the Group’s UK supply chain.

Comparable store sales are the year-on-year change in sales from stores trading 
over equivalent time periods and measured at constant foreign exchange rates. It
also includes online sales. This measure is used to strip out the impact of permanent
store openings and closings, or those closures relating to refurbishments, allowing
a comparison of equivalent store performance against the prior period.

Certain financial data within this announcement have been rounded. Growth rates 
and ratios are calculated on unrounded numbers.

_This announcement contains information that qualified or may have qualified as 
inside information for the purposes of the Market Abuse Regulation (EU) 596/2014
as it forms part of UK domestic law by virtue of the European Union (Withdrawal)
Act 2018 (“MAR”). The person responsible for arranging the release of this announcement
on behalf of Burberry Group plc is Gemma Parsons, Company Secretary._

_This trading update constitutes Burberry Group’s quarterly trading update which
was originally scheduled for 19 July 2024._

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