# Auto Trader Group PLC -6.5% potential downside indicated by JP Morgan

- Link: https://www.directorstalkinterviews.com/auto-trader-group-plc-6.5-potential-downside-indicated-by-jp-morgan/4121126911
- Published: 2023-09-07T12:54:22+01:00
- Author: Charlotte Edwards

**[Auto Trader Group PLC](https://www.directorstalkinterviews.com/ftse-company/auto-trader-group/auto.l)**
with ticker (LON:AUTO) now has a potential downside of -6.5% according to [JP Morgan](https://www.directorstalkinterviews.com/company/news/funds).

JP Morgan set a target price of 555 GBX for the company, which when compared to 
the Auto Trader Group PLC share price of 593 GBX at opening today (07/09/2023) indicates
a potential downside of -6.5%. Trading has ranged between 480 (52 week low) and 
669 (52 week high) with an average of 1,448,194 shares exchanging hands daily. The
market capitalisation at the time of writing is £5,515,707,518.Auto Trader Group
PLC operates a digital automotive marketplace. The Company’s segments include Auto
Trader and Autorama. It is engaged in offering marketplace, digital retailing, and
data as a platform. Its marketplace provides its buyers with a choice of both new
and used vehicles. Through its Marketplace, the Company enables the online car buying
experience and the onsite tools that consumers need to help them make decisions.
Through its digital retailing, the Company helps in more of the car buying journey
to be completed online, for both car buyers and its retailer customers. It offers
selling of cars for cash through its Instant Offer product connected with Guaranteed
Part-Exchange (GPX) product. These products enable consumers to get an accurate 
and guaranteed price for their existing vehicle. Under Data as a platform, it provides
both data and insight capabilities to support various customers across various segments.
Its data provides integration to suit the customers’ needs.

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