# appScatter announce conditional acquisition of Airpush Group

- Link: https://www.directorstalkinterviews.com/appscatter-announce-conditional-acquisition-of-airpush-group/412797070
- Published: 2019-11-04T07:11:42+00:00
- Author: Giles Arbor

**appScatter Group **(LON:APPS) has announced the conditional acquisition of Airpush,
subject to certain conditions, including the approval of the Acquisition by shareholders
at a General Meeting.

The consideration for the Acquisition will be satisfied by the issue of new appScatter
shares at a price of 26.8 pence per share. Following completion of the Acquisition
Airpush shareholders will hold approximately 75 per cent of the share capital of
the enlarged appScatter group.

It is appScatter’s intention to complete the Acquisition without delay and to seek
to return the Enlarged Group to AIM at the appropriate time via a stand-alone IPO
on AIM.

The Board believe that the Acquisition has a strong strategic, commercial and financial
rationale as it is expected to significantly advance appScatter’s prime objective
of creating a global profitable end-to-end platform for mobile app developers and
publishers. The Enlarged Group will be able to support app developers and publishers
throughout the entire app lifecycle: from creation, distribution and management,
to marketing, monetisation, and security.

The proposed merger of appScatter and Airpush will result in one business entity
that will trade under the brand name ‘Airnow’ and appScatter’s name will be changed
to Airnow Plc with effect from completion of the Acquisition.

The Enlarged Group and its partners will bring together a combined 1.3 million developers
and publishers, with over 60 OEM distribution agreements giving the Enlarged Group
access to over 250 million devices through its OTA firmware updater and 400,000 
managed apps. 51.3 per cent. of the 250 million devices are registered in India,
which as mentioned above is one of the fastest growing areas in the app market from
an app download and device growth perspective. The Enlarged Group will also have
audience data on 3.4 billion mobile devices, providing quantitative and qualitative
insights on the performance mobile apps.

> **Philip Marcella, CEO of appScatter Group, commented:** 
> “The Board is delighted to announce the acquisition of Airpush as it aims to provide
> an end-to-end SaaS platform for the management and monetisation of mobile apps
> that meets the needs of app owners, developers and publishers. The merger will
> create a combined multi-service solution, with an effective and accelerated growth
> model, to penetrate a $90bn addressable mobile app market. It is the intention
> of the Board to relist Airnow Plc on AIM in the near future as the combined company
> demonstrates its considerable growth potential and delivers value for its shareholders.”

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