# Appreciate Group Solid core + digital disruption = unique model (Analyst Interview)

- Link: https://www.directorstalkinterviews.com/appreciate-group-solid-core-digital-disruption-unique-model-analyst-interview/4121022254
- Published: 2021-09-14T08:50:43+01:00
- Author: Giles

**Appreciate Group plc** (LON:APP) is the topic of conversation when Mark Thomas,
Analyst at Hardman & Co joins DirectorsTalk Interviews. Mark explains why he called
his note ´Appreciate Group Solid core + digital disruption = unique model.´ Tells
us more about the business, explains how digitalisation is an important growing 
trend, the PayPoint deal and what we learnt from the latest results.

Appreciate Group has a wide portfolio of brands, designed for consumer and business
customers. For consumers the company offers a range of saving and gifting products
while the business side offers products to help corporate customers reward and recognise
their employees and clients.

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