# Applied Graphene Materials Product launched to mainstream consumer market

- Link: https://www.directorstalkinterviews.com/applied-graphene-materials-product-launched-to-mainstream-consumer-market/412796612
- Published: 2019-10-30T07:12:43+00:00
- Author: Giles Arbor

**Applied Graphene Materials** ([LON: AGM](https://www.directorstalkinterviews.com/company/applied-graphene-materials/agm.l)),
the producer of specialty graphene materials, has noted that Graphene primer is 
now on sale at Halfords, the UK’s leading retailer of motoring, cycling and leisure
products and services, with 465+ retail stores, under Halfords’ own brand.

James Briggs Ltd (JBL) has also launched its Hycote graphene anti-corrosion primer,
developed in collaboration with AGM, for sale on Amazon, the world’s largest e-commerce
marketplace, and through Tetrosyl Express, the largest supplier of car care, parts
and accessories in the UK.

The launch of a product enhanced with AGM’s graphene to the mainstream consumer 
market represents a significant milestone for the Company.

**Adrian Potts, Chief Executive Officer of Applied Graphene Materials, said:**

> “This is a landmark moment for AGM. The fact that a leading mainstream retailer
> is now advertising and selling a product with AGM’s graphene in it, both online
> and instore, gives a clear signal of the confidence that paint formulators and
> their customers now have in the exceptional performance benefits and value opportunity,
> as well as the stability and long-term reliability, of our graphene products.”

**Jim Miller, Commercial Director at JBL, commented:**

> “We are delighted to launch these ground-breaking products into the market. They
> have been received very positively in the marketplace and will offer the end user
> significant benefits over and above existing products in the market, as well as
> adding value to our customers’ propositions.”

The key advantage of the new aerosol primer, as advertised to consumers, is the 
exceptional corrosion protection (1750+ hours ASTM G-85), that has resulted from
the incorporation of AGM’s graphene dispersion. As a zinc-free primer system, the
paint also has positive environmental and performance features.

JBL formally launched its Hycote anti-corrosion automotive aerosol primer at the
Automechanika trade event earlier in 2019 following extensive and rigorous testing
of the product with AGM’s technical team. AGM expects JBL to continue to ramp up
sales through both their distribution channels and direct retail selling based on
growing consumer demand.

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